Corporate Trek to Schbang
Schbang was kind enough to invite the students of IIDE to their office in Lower Parel, Mumbai to help them experience in real-time how an agency works. Team leaders from different departments had taken up the sessions to help students understand first hand how an agency smoothly functions, what all departments are there in an agency. A topic that was discussed in detail was – ‘Influencer Marketing’.
The students not only learned what categorizes an influencer as an influencer but how to deal with them. They learned about the different types of influencers, what they focus on, how to value the reach an influencer can give, negotiating prices, how the deal works, what kind of content should be posted through them & a lot more.