Content Virality Super Session
Master content strategist, Professor Brian Hallett conducted an uber-insightful session on virality. Brian Hallett is a photographer, director, and educator who teaches for IE Business School.
All in all, Professor Hallett provided us with a scientific and empirical explanation of how ideas and concepts go viral in the internet age today along with the historical trends of how virality worked without the internet.
Professor Hallett made us believe that virality isn’t something that just happens off chance. With a methodological approach and the knowledge of the subtle concepts of virality, any brand can make themselves viral. Virality is a science as much as it is an art.