09 Hours
Total Duration
1-on-1
Mentoring Sessions
30 Days
Access to Lectures
Total Duration
09 Hours
Mentoring Sessions
1-on-1
Access to Lectures
30 Days
Course Details
- 6+ Hours of Live Class
- 3+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video Lectures for 30 days
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
Enroll Before
Live Lecture Dates
Weekday Timings (IST):
07:00 PM - 09:00 PM
Duration
9 Hours
Weekend Timings (IST):
Introduction to Tools like



Expand your Brand’s Reach with a Content Marketing Strategy
Our Trainers
Content Strategy Trainer (For Video Lectures)
Aditya Shastri 
- Lead Trainer, IIDE
- Manager Ed-Tech Partnership, IIDE
- Founder, The Vedic Discourse
- Modern Monk, Spiritual Speaker
Aditya Shastri is a Content Marketing Expert and has trained 14,000+ students and working professionals coming from corporate houses and brands like Jet Airways, ICICI Bank, HDFC Bank, Oyo Rooms, Kailash Parbat Foodchains, J Cafe etc. Aditya has trained companies like Pfizer, Deepak Group, Mahindra Group, Publicis World Wide, BBH, Leo Burnet, Godrej Professionals, Atout De France, Blowfish Digital etc.
Content Marketing Specialist (For LIVE Lectures)
Sean Andrade
- Digital Marketing Trainer, IIDE
- Content Marketing Specialist
- Visiting faculty at various colleges and universities
Sean with his expertise in Social Media Marketing, Content Marketing, Copywriting, Video Marketing, Canva has trained at several institutes such as Chitkara College, Pillai College, NK College and KES College.
Online Content Marketing Course Syllabus
The online content marketing course is designed to help you understand core content marketing concepts, how to define your brand’s personality, and the various content formats that you can leverage. It also covers how to create, publish and promote content.
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Setting Up Your Base
- Learn how a consumer decides which product to buy and why a content marketing strategy is essential for any modern business.
Breaking down the AIDA Funnel
- Get familiar with the AIDA funnel and how it governs not just your content marketing strategy but also all your digital marketing efforts.
Defining Your Brand & Target Audience
- Find out the importance of having a well-defined brand personality, how to position your brand and why buyer personas are helpful.
Content Creation
- Get familiar with the available content formats, key concepts such as content calendars and learn how to come up with content ideas.
Content Publishing
- Discover the ideal platforms to share various types of content and understand what collaborative content marketing is all about.
Hours Of Live Learning
HOURS OF VIDEO LEARNING
Our Learners Work At
Top agencies and brands across the globe have recruited IIDE Alumni.
























Start as an Expert in Content Marketing & Strategy Building
Batch Details
Duration | 9 Hours |
Days | |
Weekday Timings (IST) | |
Weekend Timings (IST) | |
Learning Methodology
1Start with Video Lectures:
2Attend Live Online Sessions:
3Book a Mentor:
IIDE Student Reviews
“I am an aspiring entrepreneur and was looking out for a Content Marketing course to expand my horizon before starting my venture. This course was the perfect fit. I took back so many learnings and I can’t wait to apply them to my own business.”
“Found this online content marketing course really insightful and useful. Learned about certain simple yet effective content marketing strategies which would normally never occur to me. The instructors were very good and helpful. They broke down difficult concepts into easy-to-understand formats.”

“I am an aspiring entrepreneur and was looking out for a Content Marketing course to expand my horizon before starting my venture. This course was the perfect fit. I took back so many learnings and I can’t wait to apply them to my own business. ”
Mona Thakkar

“Found this online content marketing course really insightful and useful. Learned about certain simple yet effective content marketing strategies which would normally never occur to me. The instructors were very good and helpful. They broke down difficult concepts into easy-to-understand formats.”
James Castellino
Fees:
:
What's Included
Features/Benefits
- 6+ Hours of Live Class
- 3+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video Lectures for 30 days
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
Frequently Asked Questions
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How does this online Content Marketing course work?
Our online Content Marketing course includes a combination of high-quality video lectures and trainer-led live sessions. The video lectures are recorded to ensure you can watch them at your own convenience. The live sessions are reserved for demonstrating tools and doubt-solving.
What devices can I watch the lectures on?
What are the timings for the online Content Marketing course?
How much time do I have to complete the online Content Marketing course?
I am a working professional. What if I don't get the time to watch the videos of the online Content Marketing course?
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I am not comfortable watching the video lectures. I want a live session for everything.
Our video lectures are shot in HD quality, are bite-sized and include top-notch animation to simplify complicated concepts. This ensures that you are hooked to the screen. Additionally, the Content Marketing course is taught by a subject-matter expert to ensure that everything you learn is accurate and relevant.
We recommend you to get started with our Free Digital Marketing Masterclass before you sign up for the Content Marketing course to get a fair idea of our video and content quality. If you still feel you would enjoy learning only via live sessions, you can opt for our Post Graduate Program in Digital Marketing.
Is there a way I can test my learning?
You will get access to practice tests and quizzes with multiple choice questions. In addition to this, there will be an assignment that’ll require you to implement your learnings of the Content Marketing course. This will help you to test your knowledge.
Do I have access to this Online Content Marketing course for lifetime?
How can I get my doubts solved?
I have more doubts/follow-up questions. What can I do?
I couldn’t watch the video lectures. Can I just attend the live session?
How much hands-on training will I get?
How many live sessions will be there for the Content Marketing course?
Are the live sessions only for addressing doubts? Will the trainer also re-explain any particular module if multiple students have not understood them?
What certification will I get in this Online Content Marketing course?
What is the criteria to get the Certificate of Completion?
To get the Certificate, you have to match the following criteria:
- Complete watching all the video lectures;
- Secure 60% or more in the Final Assessment quizzes; and
- Submit your Final Project.
Will I get lifetime access to the video recorded lectures and live sessions?
No, there is no lifetime access available for any lectures. As a part of the curriculum, you only get a 30-day of access to the entire course.