by Aditya Shastri | Apr 16, 2021 | Presentations, Travel & Tourism |
The world we live in is very dynamic, and the desires of the customers keep on changing. One such major shift in customer desires is making environmentally safe business models. The rising awareness about global warming and environmental degradation across the world...
by Aditya Shastri | Jan 28, 2021 | Presentations, Travel & Tourism |
We live in a fast-paced digital world. As companies grow, their products need to grow too. In this process of evolving, many companies face new challenges. In this case study blog, we will decode the problems faced by Airbnb users and how IIDE students came up with a...
by Aditya Shastri | Apr 25, 2018 | Presentations, Travel & Tourism |
Founded by Greg Moran and David Back, ZoomCar is a self-driven car rental service that has a fleet of over 3000 cars than 26 cities in India. It plans to expand to over 20 countries in the next 2-3 years. It is one of the most revolutionary car rental startups, set to...
by Aditya Shastri | Apr 7, 2018 | Presentations, Travel & Tourism |
OYO has absolutely revolutionised the way the hotel industry functions in India! Initiated as a small start-up, it has grown to be a huge company in the hospitality sector. But how did they do this? And more importantly, how will they grow from here? Two of IIDE’s...
by Aditya Shastri | Jul 4, 2017 | Presentations, Travel & Tourism |
In this case study, we’ll be explaining, in brief, the idealogy, persona, and marketing strategies followed by India Hikes. In order to understand the Marketing Strategy of India Hikes, our student Kunal Kerkar, Founder of Kerkar Media made a comprehensive analysis of...