In-Depth SWOT Analysis of Torrent Pharmaceuticals – One Of India’s Dominant Pharma Companies

Updated on: Feb 21, 2022
SWOT Analysis of Torrent Pharmaceuticals - Featured Image

In the last blog, we did a comprehensive SWOT Analysis of PharmEasy – One of India’s Largest Healthcare and Medicine Delivery Platforms. This time, we are dealing with the SWOT Analysis of Torrent Pharmaceuticals.

One of the top pharmaceutical companies in India – Torrent Pharmaceuticals Ltd encircles the complete pharmaceutical value chain, varying from the cardiovascular, central nervous system, gastro-intestinal and women healthcare. The main motive of writing this blog is to help you understand how Torrent Pharmaceuticals became one of the renowned pharma companies in India. The company has been operating since 1959 and has expanded overseas in more than 40 countries.

Another reason for the success of Torrent Pharmaceuticals which is big now is its digital marketing strategies. Currently, there is great progress and demand for digital marketing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO of IIDE, Karan Shah.

Do you want to learn how Torrent Pharmaceuticals succeeded in the market? In this blog, we will be learning about the SWOT analysis of Torrent Pharmaceuticals.

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About Torrent Pharmaceuticals

SWOT Analysis of Torrent Pharmaceuticals - Torrent Pharmaceuticals Manufacturing Plant

Torrent Pharmaceuticals Ltd was established in the year 1959 by Late U.N. Mehta, originally as Trinity Laboratories Ltd. It was later acquired by Torrent Group and is an Indian Multinational Pharmaceutical Company.

To date, the company’s 2000+ products have been patented. Torrent Pharma has been established as a pioneer in the segment of gastrointestinal, cardiovascular, and healthcare. The company started international acquisitions in 2005 and has a presence in more than 40 countries such as Europe, the U.S., Brazil, and many more. The company has 8 manufacturing plants where more than 700 scientists are working on providing better lifecare products.

Torrent has strengthened its US presence through the acquisition of Bio-Pharm, Inc. (BPI) generic pharmaceuticals and OTC Company, based in Levittown Pennsylvania, USA, which includes its first overseas US FDA-registered manufacturing facility.

 

Quick Stats on Torrent Pharmaceuticals
Founder U. N. Mehta
Year Founded 1959
Origin Ahmedabad, Gujarat, India
No. of Employees 12,881+
Company Type Public
Market Cap Rs45,080.09 Crore (2022)
Annual Revenue Rs8,060 Crore (2020)
Net Income/ Profit Rs1,024 Crore (2020)

 

SWOT Analysis of Torrent Pharmaceuticals - Torrent Pharmaceuticals Medicines & Health Diagnosis

Current news about the brand

  1. The specialty-focused company reported a growth of 15% in its Indian operations from ₹1,245 crore in Q1 FY23 to ₹1,426 crore in Q1 FY24
  2. Torrent Pharma’s share price surges 8% to hit a 52-week high; should you buy the stock? Here’s what top brokerages say
  3. Torrent Pharmaceuticals has received buy ratings from the brokerage company Prabhudas Lilladher, which is optimistic about the pharmaceutical sector. Here analysts see strong gain in 2023
  4. Why is the market unimpressed by Torrent’s Curatio deals?

Buyer Persona

Buyer’s Persona

Name:

Dr. Sarah Anderson

Place:

New York City

Age:

38 years

Profession:

Cardiologist

Motivation

  • Patient Well-Being
  • Continuous Learning
  • Professional Excellence
  • Staying Competitive
  • Contribution to Research

Interest & Hobbies

  • Reading
  • Fitness
  • Travel
  • Volunteer Work
  • Health and Nutrition

Pain Points

  • Managing a busy schedule with a large number of patients.

  • Keeping up with the rapid advancements in the field of cardiology.

  • Ensuring her patients have access to reliable and effective medications.

Social Media Presence

  • LinkedIn

  • Twitter

  • Facebook

  • Instagram

As we are clear about the foundations of Torrent Pharmaceuticals, let’s move on to the SWOT analysis of Torrent Pharmaceuticals.

SWOT Analysis of Torrent Pharmaceuticals

SWOT stands for strengths, weaknesses, opportunities, and threats which is an analytical technique used for assessing your business in the four aspects. SWOT analysis is simple to analyze and determine what is best for the company at present as well as to formulate a successful strategy for the future. Accordingly, the SWOT analysis of Torrent Pharmaceuticals is carried out.

To better understand the SWOT analysis of Torrent Pharmaceuticals, refer to the infographic image below.

SWOT Analysis of Torrent Pharmaceuticals - SWOT Infographics of Torrent Pharmaceuticals

Let’s first start by analyzing the strength of Torrent Pharmaceuticals from the SWOT analysis of Torrent Pharmaceuticals.

Strengths of Torrent Pharmaceuticals

Strengths are defined as what each business does or has best in itself. The following are the strengths of Torrent Pharmaceuticals Ltd.

  • Manpower: Torrent Pharma makes sure to hire the best talent across the country and incentivize them accordingly. Hiring the right people definitely gives cutting-edge competition to other firms. 
  • Global Presence: It’s been more than 63 years since the company’s establishment and during this period, the company has been distributing its products in more than 40 countries,
  • Research & Development: Torrent Pharma invests heavily in R&D as compared to its competitors. The company is involved in promoting both basic and applied research.
  • Awards & Recognitions: In 2001, Torrent Pharma bagged the Gold Trophy for the IDMA Quality Excellence Award for its Formulations facility and the Silver Trophy for its API manufacturing facility. It also got the ‘Best Suppliers’ award from the Sri Lankan State Pharmaceutical Corporation. At the 10th CNBC TV18 India Business Leader Awards 2014, Torrent Pharma was awarded the Most Promising Company of the Year. 
  • CSR Activities: Through its CSR activities, Torrent makes continuous efforts to give back all the care, healing, support, and nurturance to society. Torrent strongly believes that the sustainability of any business is directly related to the well-being and development of the society in which it is embedded.
  • Purchases & Acquisitions: Torrent Pharmaceuticals is always ahead in terms of international acquisitions in 2005 it acquired Pfizer to enter the German market and later on to capture the US market in 2015 it purchased ANDA of Minocycline from Ranbaxy. 

Weaknesses of Torrent Pharmaceuticals

Torrent Pharma should focus on improving its flaws in order to retain its brand name in the market. The following listed are the weaknesses of Torrent Pharma.

  • Fewer Supplier Loyalty: Torrent Pharma is leading the Biotechnology and Drugs Industry and is continuously trying to lower the prices in the supply chain.
  • Imitate Business Model: The revenue model of Torrent Pharma is quite easy to copy and many firms have been imitating their model.
  • Less Awareness: The general public uses medicines of Torrent Pharma as prescribed by the doctor, but they are not aware of which brand of medicine they are consuming. For Instance, Cipla spends heavily on advertising, so the brand’s name has reached the ears of all Indian households.
  • Compliance to Principles: The firm functions in such a sector in which it has to function beneath specific regulations and limitations which can be a difficult and expensive matter for Torrent Pharmaceuticals. There is also an added hazard of dealing with illegal compositions.
  • Low Gross Profit: The company has been operating with a very thin profit margin because of tough competition.
  • Less Focus on Customer-Oriented Services: Though Torrent Pharma has many manufacturing plants and doing good in R&D, it needs to buckle up to provide good customer-oriented services.
  • Shares & Net Profit: Torrent Pharmaceuticals shares tanked over 16%. The company reported a year-on-year decline of 16% in its consolidated net profit at Rs 249 crore for the October-December quarter as its US business registered a decline in revenue of 20%.

Opportunities for Torrent Pharmaceuticals

Torrent Pharma should have an eye on exploiting external opportunities in order to gain an advantage from them. A few of these are listed below:

  • Enter New Market: The government has created barriers for new entrants in the field of BioTechnology and Drugs Industry, Torrent Pharma should seize the opportunity and try to increase its customer base.
  • Policy Reform:  According to some experts and reviews, The Patient Protection and Affordable Care Act (ACA Act) passed by the US government will open a new set of reforms that will favor the pharma companies dealing with generic drugs. If this news is true, it will benefit  Torrent Pharmaceuticals Ltd. to a large extent.
  • New Technologies: Torrent Pharmaceuticals may use the new technologies to implement a differentiated pricing approach in the new market. It will allow the company to keep its current consumers by providing excellent service while also attracting new customers through various value-oriented offers.
  • The Utilisation of Global Brand Position: Over the years, Torrent Pharmaceuticals Ltd. has gained a global market stand or goodwill worldwide. This can help the company by utilizing the global brand positioning and expanding it towards other potential markets.
  • Backward Integration: Torrent Pharma should focus on creating raw materials for the medicines themselves in order to increase its profit margin.

Threats to Torrent Pharmaceuticals

Torrent Pharma should try to remove the external threats as they have a vital role in creating hindrances to the growth of a firm. The threats of Torrent Pharmaceuticals are:

  • Political Instability: Hefty taxation and an unstable political environment limit an organization to achieve heights of prosperity.
  • Government Intervention: Medical care administrations are heavily controlled by the government in various nations including the U.S.
  • Commodification: For those working in the Healthcare Industry, commoditization has a negative effect because it doesn’t let the manufacturer charge a profitable fee for what they produce.
  • Competition: Torrent Pharmaceuticals has been under excessive competition from Emcure Pharmaceuticals and Abbott Laboratories.
  • High Prices: Pharmaceutical companies require various chemical compositions which can result in high-priced drugs. This can limit the expansion in various Asian and African countries with low per capita income.
  • Counterfeit Drugs: Torrent Pharmaceuticals product is also vulnerable to counterfeit and low-quality product imitation, particularly in emerging and low-income regions.

Example of a Failed Campaign Or Backlash from Viewers

A very limited amount of information is available regarding a social media campaign that targeted Ahmedabad-based Torrent Pharmaceuticals Ltd. in 2018. The campaign accused the company of defrauding clearing and forwarding (C&F) agents of approximately Rs. 45 crore. The allegations suggested that Torrent Pharma was involved in actions that deprived C&F agents of their rightful earnings. This campaign gained traction on social media under the hashtag #TorrentPharmascam.

However, it’s worth noting that detailed information about this specific case is not readily available in online search results, which shows that the incident may not have received extensive coverage in publicly accessible sources, making it challenging to provide a comprehensive account of the situation.

Top 5 Competitors of Torrent Pharmaceuticals

  1. Pfizer: It is one of the Providers of pharmaceutical products for multiple disease treatments. It has developed a novel cancer medicine that works by inhibiting blood supply in tumor cells and destroys cellular reproduction. The other product includes Chantix which helps smokers to quit smoking. In 2022, the company recorded annual revenues of $92.95B and a net profit of $29.04B.
  2. Sanofi: It is a developer of pharmaceutical & nutraceutical products. The company covers seven major therapeutic areas such as cardiovascular, central nervous system, diabetes, internal medicine, oncology, thrombosis, and vaccines. It also develops dietary supplement products to increase body immunity power. In 2022, the company recorded annual revenues of $45.19B and a net profit of $8.8B.
  3. AbbVie: It is a global, research-based biopharmaceutical company. It has developed adalimumab, which is marketed under the trade name Humira, a biopharmaceutical treatment for autoimmune diseases. It also develops medicines including AndroGel, Creon, Duodopa and Duopa, Kaletra, Lupron, Niaspan, Norvir, and Sevoflurane. In 2022, the company recorded annual revenues of $56.74B and a net profit of $7.54B.
  4. Roche: It is the developer of pharmaceuticals and diagnostics kits for multiple diseases. It manufactures diagnostic equipment and reagents for research and medical diagnostic applications. In 2022, the company recorded annual revenues of $66.26B and a net profit of $13.01B.
  5. Novo Nordisk: It is a global healthcare company with five product areas, diabetes, obesity, haemophilia, growth hormone therapy & hormone replacement therapy. The company makes several drugs under various brand names, including Levemir, NovoLog, Novolin R, NovoSeven, NovoEight, and Victoza. It has a global presence including North & South America, Europe, Asian & African countries. In 2022, the company recorded annual revenues of $26.32B and a net profit of $8.54B.
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To Conclude

Torrent Pharmaceuticals Ltd. is a renowned pharmaceutical company and has gained a significant market stand globally. The SWOT analysis of Torrent Pharmaceuticals tells us that it enjoys its global market stand, has a focused objective, and has a series of successful acquisitions. 

However, it needs to acknowledge the opportunities like growing market trends,  use of goodwill to reach other potential markets, and increasing efforts in its R&D department to fulfill the upcoming needs of its customers and consumers. 

Fewer barriers in pharma industries have led to increased competition. Now, industries are fighting for their market stand which can be increased by increasing and improving their marketing skills. In recent years, most of the marketing is done digitally. For successful digital marketing, you need to have some adequate skills. If you are interested in enhancing and boosting your digital marketing skills, then you should check out IIDE’s 3 Month Advanced Online Digital Marketing Course to know more.

We hope this blog on the SWOT analysis of Torrent Pharmaceuticals has given you a good insight into the company’s strengths, weaknesses, opportunities, and threats. You can also check out an in-depth study on the marketing strategy of Johnson & Johnson.

If you enjoy in-depth company research just like the SWOT analysis of Torrent Pharmaceuticals, check out our IIDE Knowledge portal for more fascinating case studies. Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Torrent Pharmaceuticals in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

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