In a previous article, we learned about the Extensive Marketing Strategy of Coolberg, an Indian leading multinational financial technology company. In this blog, we are going to learn in detail about – Premium GPU Maker Nvidia.
The main purpose of this case study on the marketing strategy of Nvidia is to learn Marketing and Business strategy lessons from the inventor of the Graphics Processing Unit-GPU which has transformed how we see today’s graphic interface on every device where graphic processing has become an integral part of every device we use in today’s digital world for our personal and work purposes covering every industry of world we’re in and we need a graphic interface for functioning that machine.
Due to globalisation companies, businesses are spread throughout the world Especially after covid-19 businesses have started investing in digital infrastructure because they have realised the importance of the online presence of their business so there is a drastic change in the methods of marketing in the world as everyone is shifting their business on the internet. So if you want to learn these new-age marketing skills essential for business do check out Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will discuss all aspects of the marketing of Nvidia in this blog. Before Knowing Nvidia’s business strategies we shall learn about their history, products, and their online presence.
About Nvidia – Company Overview
Nvidia Corporation is an American multinational technology company. It was founded in 1993 by three American scientists – Jensen Huang, Chris Malachowsky and Curtis Priem. It is a California-based company.
It manufactures graphic processors, mobile technologies and desktop computers. It is known for developing integrating circuits, which are used in everything from electronic games consoles to personal computers.
In 1995, it launched its first product, the NV1, which was a performance-segment graphics card.
After several years, with the launch of the RIVA series of graphic processors in 1998, it became a major force in the computer gaming industry. For the company’s excellent performance, it was honoured as Company of the Year by Forbes magazine for its rapid growth and success in 2007.
| CEO | Jensen Huang |
|---|---|
| CMO | MATT WUEBBLING or Greg Estes |
| Area Served | Worldwide |
| Industry | Computer software Cloud computing Semiconductors Artificial intelligence GPUs Graphics cards Consumer electronics Video games Computer hardware |
| Market Share/ Revenue | 26,914 Revenue in mil. US$ |
| Vision | Nvidia’s vision statement is “we foster an environment that motivates our employees, empowering them to work as one integrated team.” |
| Tagline | “NVIDIA: The way it’s meant to be played |
Marketing Strategy of Nvidia
The marketing strategy of Nvidia is to understand customers’ needs and then provide products and services in a way that aligns with Nvidia’s vision.
Segmentation, Targeting and Positioning
Their segmentation mostly appears to be based on location. They have established multiple branches throughout the world so that they can cater to their clients based on the laws and norms of the respective countries.
The target market of Nvidia mainly consists of other corporate firms, which bring in huge amounts of revenue. The company contributes a huge chunk of the total revenue.
Nvidia, as a firm, has positioned itself to be a global enterprise instead of just being limited to a particular region. This allows them to gain access to more clients all over the world, thereby increasing their revenue by a wide margin. They also claim to be inclusive and work toward sustainability.
Marketing Campaigns
- Crop Circle Marketing Campaign
On December 30, 2013 something unusual was found in Salinas, CA, USA people found a drawing carved out in a farm field which they felt was done by aliens from comet ISON but when Nvidia clarified that they have done these drawings then people started thinking what it is? It was a marketing campaign launched by Nvidia.
The idea of the campaign came from the discussion of CEO Jen Hsun Huang and their team where they felt the product they created was very advanced for its time and Nvidia wanted to market in a very unique way to create buzz around their product to grab the attention of the whole world that Nvidia is launching their new Tegra K1 192 graphics core for tablets and smartphones.
The crop circle represented a new chip with the number 192 written in braille which was the name of the chip Tegra K1 192 graphics core. By far it was the most unique marketing campaign by any tech company.
PC Gaming Anywhere Marketing campaign was launched in 2021 to promote the GeForce Now cloud gaming service of Nvidia in Australia with the theme of a marketing campaign that people can play Pc Games anywhere in any situation on any device whether it is an old or new device. The campaign had three ads showing people playing games on their devices in funny situations and humour, metaphor and fun were used to portray the message to the audience.
Speak Visual Marketing Campaign
The Speak Visual Marketing Campaign was launched to create awareness among the general public that Nvidia’s GPU brings their creativity to life. The image they created in their mind is brought to reality on their screen by Nvidia’s powerful GPU graphic processing capacity as Nvidia’s GPUs are essential wherever Graphical processing is needed for audio and visuals.
Social Media Marketing
Nvidia has a presence on various digital platforms like Facebook, Instagram, Twitter, and LinkedIn. And it has maximum followers on Facebook with 2.4 Million followers, followed by Instagram with 2 million followers, further at 3rd place is Twitter with 1.85 million followers and with least on LinkedIn with 1.07 million followers. Nvidia put all types of content ranging from Informational, promotional and new product launches on their social media account.
SEO Strategy
According to SEO ranking, it is assumed that the number of keywords – below 500 is bad, above 1000 words is good and above 10,000+ is considered amazing. So from the SEO analysis of www.nvidia.com, it has 12,84,473 organic keywords so from that we can say that Nvidia has an excellent SEO strategy in place and it is working for them.
With an excellent SEO strategy in place, they are generating a very high number of organic traffic with 1,17,36,651 people visiting their website monthly. It is very good for the company’s SEO ranking and the SEO strategy put in place by Nvidia is giving them the fruits of their efforts.
Influencer Marketing
- Sponsorship of an event
They sponsored Prize for an event called 20th Annual Create the Future Design Contest where participants had to come up with innovative ideas for products which can solve the problems faced by Manufacturing, Health and Transportation sectors and those who would win would get 25,000 dollars in price and prizes.
They also sponsor an event called Cebit every year to promote their high-tech GPU-powered device manufactured by their partners where all gamers come together for a gaming event using Nvidia devices.
- Influencer Marketing
Nvidia tied up with Neoreach to promote their new products in the pipeline like Shield TV with Google Fibre which they were going to release but they wanted to do something creative while using social media, Youtube Influencers and live streaming service provider Twitch. The main objective of the campaign was to bring new customers and run a successful marketing campaign for Nvidia to bring new customers by creating awareness among customers about Shield Fibre TV.
They started their campaign on twitch with their most subscribed user Influencer Syndicate for live streaming and giveaway contest to increase Twitter followers of Nvidia and got successful by increasing 25,000 followers in a week time and with they collaborated with handpicked 11 Influencers from different fields which brought 13.4M Total audience reached, 48.3M Impressions, 258.4K Engagements during their campaign.
E-commerce Strategies
Nvidia has an e-commerce strategy in place where they sell certain products through their website, partner network, direct-to-cloud service providers and enterprise customers and via eCommerce websites like Amazon and Flipkart.
Content Marketing Strategies
Nvidia is very active on various social media platforms. The content posted is related to their new product launches, new initiatives taken by Nvidia, the annual GTC conference, etc. They publish different types of blogs on their website related to
- new products launched their features and specification.
- How they are helping different industries by solving the problems of those industries through launching the products as per the industry requirements as they serve various industries like Semiconductor, Information technology, Automotive, Healthcare etc.
- Topics discussed in the Annual GTC conference.
This ends the elaborative marketing strategy of Nvidia. Let us conclude our learning below from the marketing strategy of Nvidia.
Conclusion
Nvidia corporation brought a revolution to the tech industry by inventing the world’s 1st GRAPHICS PROCESSING UNIT-GPU in 1999, which resulted in the creation of a whole new industry called Graphic Processing and by 2022 they are the market leader in the industry.
The Marketing strategy adopted by Nvidia is also very good where they launched marketing campaigns called Crop Circle Marketing Campaign, and Speak Visual Marketing Campaign. They have efficiently used different digital marketing tools in a well-coordinated manner.
Today, digital marketing is the heartbeat of an organisation’s marketing efforts and the one which can stay ahead of its competitors through using innovative digital marketing strategies is the one that leads the industry.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Nvidia has given you a good insight into the company’s marketing strategies.
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