How to build an effective Targeting Audience on Facebook?

 

Learn step by step process of ‘How to build an effective and relevant Targeting Audience on Facebook’. First of all, Targeting Audience on Facebook has been a crucial part of Facebook Advertising. By the end of this article, you would come to know why social media marketers need to focus on targeting audience on Facebook for effective Facebook Advertising. Let’s go ahead!

 

Would you watch ads which are irrelevant to you?

 

Since years, YouTube has been showing advertisements to the users. Have you ever ignored certain ads on YouTube or waited for an advertisement to get over while watching a YouTube video? You might have been waiting for the skip button to appear

Well, that’s either a sign of a bad advertisement or a bad targeting audience. Who would like to see ads which are not meant for them!

There is a golden rule which you should remember in order to excel in the art of advertising.

“Segment your target audience as much as you can. Narrow down your target audience and increase your relevance.”

Why is it so important to segment your target audience?

1. No one wants to see ads which are not relevant to them

Since years, Pepsi has always been targeting youngsters as a whole. Pepsi’s focused target audience has been 13-35. Those who are above 35 and they drink Pepsi is altogether a different thing.

However, Pepsi utilised various opportunities to target the age group of 13-35.

May it be Youngistan, Pepsi IPL, World Cup Ads or even general ads; Pepsi hardly targets older target audience. Hence it seems like Pepsi is a brand of youngsters.

2. Why waste money on those who won’t buy it?

There is a wonderful concept in business. ‘If everyone in this world is your customer, you are bound to shut down.” This is one of the most noteworthy statements ever made in the field of marketing.

Why would you spend money on the target audience which is not even going to buy something from you?

Advertising is done in order to generate sales. If the person isn’t in your target audience, the advertisement shouldn’t be up for the same.

That’s the beauty of Social Media. 

You can engage and interact with your target audience. Unlike traditional media, social media platforms allow you to know more about your target audience.

How is that possible?

Facebook provides you with immense data which is submitted by the users.

According to Scoop Whoop, there are 99 information titles which we submit to Facebook when we sign up for it.

Something like

Effective Target Audience on Facebook - Digital Marketing

That’s just 20 out of 99.

You might be now getting some idea ‘How Facebook utilises information’.

This information is made available to the business online in a manner which can be utilised for advertising.

So, now you can do this for your business as well by utilising the step by step guide ahead.

Steps involved in targeting your desired audience on Facebook:

You can choose any options from the following:

Targeting Audience on Facebook
  1. Demographics
  2. Interests
  3. Behaviors
  4. More Categories

You can choose single options from the list. If you choose multiple options, for example, if you choose Demographics and Interests together, Facebook shall consider this selection as either ‘Demographics’ or ‘Interests’.

Let’s understand this with a practical example.

If you are targeting people between the age group of 18 and 21. Furthermore, if the targeted audience is living in Mumbai, also going to commerce colleges and are interested in eating. That means you are choosing students going to commerce colleges and have their interests in eating. As a result, Facebook shall bifurcate the targeting options.

It shall keep the age group and place of living Mumbai into consideration, however, there will be a choice for Facebook to target people who study in commerce colleges or who are interested in eating.

That means

  1. Demographics
  2. Interests
  3. Behaviors
  4. More Categories

You can choose single options from the list. If you choose multiple options, for example, if you choose Demographics and Interests together, Facebook shall consider this selection as either ‘Demographics’ or ‘Interests’.

Let’s understand this with a practical example.

If you are targeting people between the age group of 18 and 21. Furthermore, if the targeted audience is living in Mumbai, also going to commerce colleges and are interested in eating. That means you are choosing students going to commerce colleges and have their interests in eating. As a result, Facebook shall bifurcate the targeting options.

It shall keep the age group and place of living Mumbai into consideration, however, there will be a choice for Facebook to target people who study in commerce colleges or who are interested in eating.

That means

Effective Target Audience on Facebook

220,000 students study in Commerce colleges in the city of Mumbai, while, 900,000 people are interested in food and drinking.

That means 900,000 youngsters in Mumbai have added food and drinking in their interests section on Facebook. While 220,000 students have submitted the information regarding their colleges on Facebook.

Effective Target Audience on Facebook

That makes Facebook an interesting place to advertise. Learn more about Facebook Advertising here.

You can target various age groups on with various locations.

The general list of targeting is as follows:

  • Location
  • Age
  • Gender
  • Language

You can use multiple locations if you have to target a particular region or state.

If you have to target major centres in Maharashtra, you can add multiple locations and increase your target audience.

Effective Target Audience on Facebook

Along with locations, demographics also play an important role to bifurcate and segment your target audience. In addition to locations, Facebook Ad Managers have been using Demographics to a greater extent as users tend to provide correct and authentic first end information to Facebook.

Targeting through demographics and interests:

You can target various categories of users on Facebook under demographics.

You can target users on the basis of education, the course which they study, their relationship status, their employment criteria, where do they live, if they had any life events like marriage, engagement, graduation, new job etc.

Effective Target Audience on Facebook

Whenever you change you add keywords or categories in the Detailed Targeting, consequently, the population reach shall change on the right side of the website portal.

With this kind of an advertisement, you can make a conclusion that the user might be in his college days or planning to pursue his MBA.

The target audience can be set through demographics and also the interest can play an important role for the same.

Targeting through behaviours and other categories:

Furthermore, you can target your audience on the basis of their interest and behaviours too.

If you are a travel agency, you can target customers who are frequent travellers or business travellers. Such category is covered under Behaviours on Facebook.

Effective Target Audience on Facebook

Bang on!

You can increase your sales by 177% if you utilise Facebook Ads and other social media forums in the right manner.

If you have an online business of mobile covers, Facebook is the best place for you to market.

Effective Target Audience on Facebook

Do you know why?

Facebook allows you to target users according to their devices!

Effective Target Audience on Facebook

That’s just brilliant!

There is more to it.

Learning:

  • It is crucial, bifurcate your target audience.
  • Be specific as much as you can
  • Make multiple ad sets for the same target audience

Conclusion:

Master the art of Facebook Advertising and establish your command over the online business.

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