Understanding different types of digital marketing is essential for businesses to build strong online strategies. Key types include SEO (Search Engine Optimisation) to improve website rankings, content marketing to engage audiences through valuable content, and social media marketing to connect with users on platforms like Facebook and Instagram. Other essential methods are email marketing for customer retention and PPC (Pay-Per-Click) advertising for instant visibility. Combining these techniques enhances brand reach, boosts engagement, and drives conversions effectively.

Karan Shah
Founder and CEO at IIDE
Updated on: Jan 7, 2025
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