Digital Marketing Salary In Dubai – Latest Updates

Updated on: Sep 18, 2023
Digital Marketing Salary in Dubai - Featured Image

Do you want to know what is the digital marketing salary in Dubai for freshers or working professionals? Want to know what are the current career opportunities in the field of digital marketing and the pay scale? 

The need and importance of digital marketing are rising day by day. So it’s a great opportunity to start your career in this field of digital marketing. A lot of career opportunities are available in digital marketing. Some of them are digital marketing managers, SEO specialists, social media managers, content writers, etc.

Talking about the salary, it depends on the amount of knowledge one has, the demand for that job in the market and many other factors that we will be discussing further in the blog.

In this blog, we will talk in detail about the advantages of being a digital marketer, the rise of digital marketing jobs, components affecting digital marketing salary and the trends in digital marketing salary in Dubai.


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Benefits Of Being A Digital Marketer In Dubai:

Let us look at some of the benefits of digital marketing and the benefits of being a digital marketer.

  • Quickly expanding industry

Without a doubt, one of the thriving sectors nowadays is digital marketing. There is so much potential in this field. Nearly all businesses today need to employ digital marketing techniques and have an online presence to raise awareness and produce leads.

  • Job stability

Job security is the main concern that everyone has before beginning a new job. Since this is the fastest-growing business and every organisation needs digital marketing specialists, digital marketing is one of the safest occupations available today.

  • High-paying positions

Professionals in digital marketing are in high demand right now. However, not everyone is well-versed in digital marketing. Therefore, if you succeed in this, you will have a great opportunity in this profession and a nice wage.

  • There is no specific educational requirement

Anyone with an interest in learning can begin learning about digital marketing and begin a career in this area.

  • Freelance job opportunities

If you want to work from home and on your terms, you can start your digital marketing agency and offer services to clients. You can offer SEO services, content, social media strategies, etc.

Increase In Digital Marketing Jobs In Dubai:

Careers in digital marketing have a very promising future in Dubai. Companies are looking for digital marketing expertise as the importance of the profession grows daily.

Marketing managers can precisely identify where visitors are coming from, what they are doing on the website, and which methods deliver the highest return on investment with the aid of digital marketing. This data-driven methodology makes it easier for professionals to show their worth and for leaders to identify the most effective strategies.

The future of digital marketing is really bright. Dubai’s use of digital marketing will expand significantly. Online marketing has a lot of space for expansion. The most effective marketing and brand-building instrument nowadays is digital marketing.

The most important marketing and brand-building tool of the twenty-first century is digital marketing. Both new and old firms now have opportunities. The fastest-growing sector in the UAE is digital marketing. 98.4% of UAE citizens utilize the internet, according to IWS. In the previous ten years, internet usage has significantly expanded in the United Arab Emirates.


Digital Marketing Salary In Dubai: 

Digital Marketing Salary in Dubai - Digital marketing salary

(Source: Intellipaat)

1. Search Engine Optimization Specialist (SEO)

An essential component of digital marketing is SEO. As a result, SEO specialists are crucial to the field of digital marketing. On the search engine results page, everyone aspires to be ranked one (SERP). However, nobody is aware of the precise steps required to rank higher on Google. Today, every business has a website. However, that website must appear on Google’s front page. If you do not appear on the first page of search results, nobody will be aware of your website. The assistance of an SEO expert might be used to accomplish this.

Key Responsibilities: 

  • Carrying out proper keyword research
  • Writing SEO-based content
  • Link building strategies
  • Working on on-page, off-page and technical SEO, etc

Average Salary:

According to, the average salary for an SEO specialist in Dubai is around AED 4164 per month. 

2. Content Writer

The main component of digital marketing is content. A content writer’s responsibilities include producing SEO-based content for websites, social media posts, blog articles, YouTube content, and captions for Instagram and Facebook posts. Reading interesting information is popular with the audience. To keep the customer interested in the material until the very end, the content writer must create interesting and educational information. We sincerely hope you have enjoyed our stuff thus far.

Key Responsibilities: 

  • Write user-friendly blog content
  • Should have general knowledge about SEO-based content
  • Write product pages, newsletters, social media campaigns, etc

Average Salary:

According to, the average salary for a content writer in Dubai is around AED 4829 per month.

3. Social Media Manager

If you enjoy using social media, this position is ideal for you. If posting interesting stuff, such as reels, videos, and posts, is your forte, this is the perfect position for you. Digital marketing must include social media marketing. A social media manager’s job is to promote brands on social media sites like Instagram, Facebook, Twitter, Youtube, Snapchat, etc.

Key Responsibilities: 

  • Being updated with the latest social media trends
  • Being creative with social media posts
  • Developing campaign strategies

Average Salary:

According to, the average salary for a social media manager in Dubai is around AED 5364 per month.

4. Pay-per-click Analyst

Pay-per-click analysts will be one of the best jobs in digital marketing in 2022, thus many professionals are interested in pursuing this career path. To make a profit higher than or equal to your investment, you must possess the necessary knowledge and skills. In-depth knowledge of campaign design and psychology is also required.

Key Responsibilities: 

  • Know Google Analytics
  • Adjust the keyword bids.
  • Track daily, monthly, weekly, and annual spending

Average Salary:

According to glassdoor, the average salary for a pay-per-click analyst in Dubai is around AED 5000 per month.

5. Digital Marketing Manager

To support client growth, a digital marketing professional must assess market circumstances, hunt for fresh opportunities, and make data-driven recommendations. Must monitor industry developments and apply best practices to all accounts.

Key Responsibilities: 

  • Assistance with implementing digital programmes including sponsored social media, email marketing, display advertising, and search marketing

Average Salary:

According to, the average salary for a digital marketing specialist in Dubai is around AED 4474 per month.

6. Search Engine Marketing Specialist (SEM)

The primary distinction between SEO and SEM is that, whereas SEM refers to paid results, SEO refers to organic or natural results. Companies pay Google to get listed on the top page of Google. Search engine marketing is what the top advertisements are. SEM requires SEO as well as advertising methods. There are elements of both SEO and advertising in it. There are several platforms and tools available to locate the optimal variations, run A/B testing, manage bids, and use other tactics. SEM specialists must be highly analytical and data-driven to be successful.

Key Responsibilities: 

  • Keyword research
  • Research keyword trends
  • Deciding the bid amount so that the company‚Äôs website appears on the top of SERP

Average Salary:

The average salary of an SEM specialist is around AED 4000 per month.

7. Marketing Analyst

Marketing analytics is the process of observing, assessing, and analysing marketing performance in order to boost effectiveness and raise return on investment (ROI). Marketing analysts examine enormous amounts of data in an effort to uncover trends that will boost the efficiency of customer and prospect marketing.

Key Responsibilities: 

  • Track strategies¬†
  • Analyze if everything is going as per plan and suggest recommendations¬†

Average Salary:

According to, the average salary for a marketing analyst in Dubai is around AED 10,016 per month.

8. Email Marketing Manager

Emails are sent to specific lists by email marketers. This targeting calls for specialised knowledge. Marketing emails are sent to lists of customers and prospects in an effort to boost sales and enhance awareness of products and services. They are frequently given out to audiences in order to engage them, even when there isn’t a direct purchase.

Key Responsibilities: 

  • Test various subject lines, texts, and formats to determine which emails receive the most attention

Average Salary:

According to, the average salary for an email marketer in Dubai is around AED 90000 per year.

9. Designer – Graphic/Visual/UI/UX

More likes will be given to websites or social media posts that are visually appealing or unique. People won’t stay on your website or post for very long if it is not new or creative. Designers of products, graphics, and UI/UX, play an important role here.

Key Responsibilities: 

  • Create digital material like emails, banner ads, landing pages, reports, and advertising campaigns.
  • Create wireframes and other UX/UI components, and maintain them.

Average Salary:

According to, the average salary for a design manager in Dubai is around AED 5000 per month.

10. Web Developer

The function of web development is highly technical. Web designers work as both architects and contractors. Front-end developers, back-end developers, and full-stack developers are the three areas of specialisation for web development careers. Back-end developers work on the technology that drives the user-facing component of the website, front-end developers work on the user-interactive element of the website, and full-stack developers typically have knowledge of everything.

Key Responsibilities: 

  • Identify specific user experience issues and provide defined solutions.
  • Create or add well-documented code to web applications.

Average Salary:

According to, the average salary for a web developer in Dubai is around AED 4095 per month.

What is the salary of a digital marketer in Dubai based on their experience?

One of the most important factors that help in distinguishing the salary of a digital marketing professional in Dubia is experience.

Below there is a table given where you can check out the average salary of a digital marketing manager. This salary is based on their years of experience they have in the digital marketing industry.

Types of Roles Work Experience Salary
Internship – Digital Marketing Intern,
Digital Marketing Assistant,
Social Media Marketing Intern,
Content Marketing Intern,
Search Engine Optimization (SEO) Intern,
Pay-per-click (PPC) ,Marketing Intern
Fresher, less than 1 year 39,280 AED
Executive Level Roles – Digital Marketing Executive,
Social Media Marketing Executive,
Content Marketing Executive,
Search Engine Optimization (SEO) Executive
1 year 84,000 AED
Mid Level Roles – Digital Marketing Manager,
Social Media Marketing Manager,
Content Marketing Manager,
Search Engine Optimization (SEO) Manager
2 – 5 years 1,68000 AED
Senior Level Roles – Digital Marketing Director,
Head of Digital Marketing,
Chief Digital Officer (CDO)
5+ years 3,80,000 AED

From the data given above, you can notice that the digital marketing jobs salary in Dubai for freshers or an intern who has no or less then 1 year of experience can attain a salary package of around 39280 AED per year.

As we move down the table can compare the increase in salary with respect to the other fields, you will notice that as the years of experience increase from less than 1 year to 1 year, the average salary increases by 53.23%. You will notice a 100% increase when your experience reaches the 2-5 years category.

The salary increases by 126% when you have more than 5 years of experience in the digital marketing industry.

Based on the information given above we can sum up that there is a direct relationship of experience with the salary of digital marketing professionals. With an increase in experience, you will notice an increase in the salary of a digital marketing professional.

There has been an immense increase in the average salary of a digital marketer over the years and with an increase in experience, you CTC will get better.


Factors Affecting Digital Marketing Salary In Dubai:

Digital Marketing Salary in Dubai - Factors affecting digital marketing salary (Source: Springboard)

  • Demand for that particular job

Your salary depends on the demand for that particular job role in the market. If the particular job role is highly in demand, then there are high chances of you getting a higher salary. For example, if a company requires a social media manager, and if you have thorough knowledge in that field, there are chances o you getting a very good package. 

  • Salary trends in the market

The ongoing trends in the market also affect the salary count. If a particular job is getting paid in huge amounts by other companies then it is likely for your company also to pay almost the same amount. 

  • Availability of jobs

This is another factor affecting digital marketing salary in Dubai. No. of open job positions in a company also determines the salary count. 

  • Qualifications / Educational Background

If you have a strong educational background and any additional qualifications in the field in which you are applying for the job, there are very good chances of you getting a higher salary. 

  • Skills¬†

Skills such as good communication, presentation, analytical thinking, problem solving, leadership, content writing, etc also determine the amount of salary you would be getting. 

  • Competition in the market

This is a huge factor affecting digital marketing salary in Dubai. Competition for a job, competition in terms of salary, and competition in form of candidates applying for a job, all affect the salary. 

  • Work Experience¬†

If you have any prior work experience, or if you have done any internships in the field you are applying for, there are huge chances of getting a good salary package. No. of months, or years you have worked determines the salary count.

  • Status of the company

The salary will be different in the case of a startup and the case of a well-established company. Top companies pay very good salaries to their employees. Even startups pay a good amount if the candidate is good enough and he/she is adding some value to the company.

  • The urgency of the job from the company‚Äôs point of view

If the company is in urgent need of an employee in a particular digital marketing role and if you are capable and knowledgable enough to handle the job, then there are chances that the company may end up paying a handsome amount to you.

  • Location¬†

Where the company is located also plays an important role in determining the salary. If the company is situated in main cities, or busy and crowded areas then your salary will be in huge amounts when compared to some other unknown place.

Future Of Digital Marketing In Dubai:

Digital Marketing Salary in Dubai - Future of digital marketing in Dubai

(Source: Edoxi training institute)

Digital marketing has a highly promising future. Dubai will experience tremendous growth in its use of digital marketing. Online marketing has enormous potential and a long way to go.

Digital marketing is advancing more swiftly in the world today. After all, the UAE’s adoption of digital marketing has been significantly influenced by the growth of electronic media. The employment of strategies that produce quicker and more adaptive results is the primary factor driving digital marketing’s expanding reach in the UAE.

Digital marketing in Dubai has a lot of potential. Learn everything there is to know about digital marketing right away to seize this fantastic opportunity.

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FAQs – Frequently Asked Questions

Q. Is digital marketing a good career in Dubai?

Ans: Yes, digital marketing is a fantastic career in Dubai. There are many jobs available in this field. Today there is a lot of demand for digital marketing professionals.

Q. Is digital marketing well paid for?

Ans: Yes, as discussed above, the salary range of digital marketing professionals is very good. If you have a thorough knowledge of digital marketing then you can excel in this field.

Q. Is digital marketing difficult?

Ans: Just start gaining knowledge about every aspect of digital marketing. Once you start learning, everything will be easy.

Q. What qualification is required for digital marketing?

Ans: As such no particular qualification is required for digital marketing. It will be better if you have completed 10+2 education. Anyone interested to learn can start gaining knowledge about digital marketing and start a career in this field.

Q. How long is a digital marketing course?

Ans: It depends on the type of course. The duration of every course is different. However one can learn the aspects of digital marketing in a minimum of 3-4 months. 

Q. Which skills are most demanded in Dubai?

Ans:  Some of the digital marketing skills that are trending in Dubai are content writing, AR(Augmented Reality) and VR(Virtual Reality), graphic designer, and much more.


Oh no! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you have understood in detail the digital marketing jobs and the pay scale. 

If you want to earn huge amounts then invest your time in the best course where you can get in-depth knowledge about digital marketing.

As a working professional or a college student, you should consider enrolling for our Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing. These courses will equip you with the knowledge that you require to conquer the digital marketing industry.

 So what are you waiting for? Go and start exploring the digital world.

We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Jyot Dhami

    Great Article! Information about various jobs and their average salary was very helpful, Enjoyed the blog

  2. Jyot Dhami

    Great Blog! Loved how the blog mentions various jobs along with those job’s average salary. Enjoyed the blog.

  3. Tania Ali

    Very informative and detailed! Thank you for providing the useful information. Most of my doubts were answered in the article.

  4. Supriya Bihani

    Completely enjoyed reading the blog! It is a very well-written and detailed blog. The use of bulletins and numbers to explain various points has made it very easy for any reader to understand the blog without any difficulty.

  5. Abi Craig

    Thank you. This is very informative. I now understand the different digital Marketing skills and the average salary they earn in Dubai.


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