5 Best Digital Marketing Courses in Australia With Course Details

Are you looking for the best digital marketing courses in Australia in 2024? This blog contains a list of the top 5 digital marketing courses in Australia including important details needed to make your choice easier like the course details, duration, fees, curriculum, and more.

Before we delve into the list of digital marketing courses in Australia, let’s familiarize you with the growth and opportunities of the digital marketing industry in Australia.

What is digital marketing?  Digital marketing is a fast-growing field in today’s job prospects. With the global sphere increasing in reach every day, we see that there is a deficit of skilled labor for the same.

Digital advertisement can increase brand awareness by 80%. That’s why Companies and businesses are looking to hire experts in this domain every day hence making this the perfect time for you to invest in learning this skill

Here’s a snapshot of what the job market for digital marketing professionals looks like around you:

Source: Seek.com

That’s a whopping number of jobs currently open in Australia! This surely makes it the best time to learn digital marketing and enter this industry. Find out the different career opportunities in the field of digital marketing if you wish to know more.

Bonus Read: 7 🔥 Tips to Choose the Best Digital Marketing Course for You

Types of Digital Marketing Courses in Australia

Offline Courses:

For those looking to truly master the art of digital marketing and gain expertise, offline programs are the way to go. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum focusing on advanced marketing strategies, managerial skills, and hands-on training.

If you’re young and have the time and energy to invest in your career, consider enrolling in an intensive PG program in digital marketing. IIDE have extensive 11 months MBA level PG program in digital marketing. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a solid foundation for your career.

Recommended for: Recent graduates and newcomers to the field.

Online Courses:

Online digital marketing courses in Australia offer an in-depth exploration of digital marketing, all from the comfort of your own home. They cover a wide array of topics, providing learners with a better understanding of the field.

If you have time constraints due to your job, business, or college commitments, online digital marketing courses in Australia are a highly recommended option. Many of these courses span several months, offering flexibility and an immersive learning experience.

Additionally, some online courses offer hybrid options, combining online and offline components to further enrich the learning experience.

Recommended for: Working professionals, undergraduates, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course

To choose the best digital marketing courses in Australia for you, it’s essential to have answers to the following questions:

• Does the course have module-specific professors with experience? And if so, which brands have they worked for?
• Are there any networking opportunities with them?
• What modules are covered in the course? Is the syllabus AI integrated?
• Are case studies included in the curriculum to equip you with analytical skills?
• Does the institute provide 1-on-1 mentoring?
• Do they offer offline classes?
• Are there any mandatory internships for practical learning?
• Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Australia with placements in detail.

List of Top 5 Digital Marketing Courses in Australia

Here’s an overview of the top 5 digital marketing courses in Australia, their duration, and the Google reviews.

1. IIDE – The Digital School

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses across the world. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Courses Offered

IIDE offers the following online certifications in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

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Syllabus

Courses	Modules Covered
Advance & Professional Course	Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments
Advance & Professional Course	Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training
Advance & Professional Course	Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building
Advance & Professional Course	Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews
Exclusively in Professional Course	Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building
Exclusively in Professional Course	Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing

 

Course Faculty

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:

IIDE’s Online Courses	Duration	Fees (USD)
Advanced Certification in Digital Marketing (ACDM)	4 months	1,500
Professional Certification in Digital Marketing & Strategy (PCDMS)	6 months	2,000

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. ExcelR

ExcelR is a global leader delivering a wide gamut of management and technical training in over 40 countries. They have over 25 franchise partners all over the world. ExcelR trains students with courses based on practical knowledge and theoretical concepts. They aim to shape and build the global leaders of tomorrow.

Course Syllabus

1. Digital marketing overview
2. Website planning and creation
3. Search Engine Optimisation
4. PPC advertisements and Google ads 
5. Remarketing Strategy
6. Mobile Marketing 
7. Search Ads 
8. Online Display Advertising 
9. Shopping Ads 
10.  App Installation Ads 
11. Video Marketing Ads 
12.  Online Reputation Management etc.

Course Highlights

• 100% Job Placement Assistance
• Live Coaching
• International Certifications
• MasterClasses
• Tool Based Learning

Course Benefits Matrix	ExcelR
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	✅
Module Specific Professors	❌
Offline course	✅
Mandatory Internships	❌

 

Course Placement

Training institute helps with 100% placement assistance to its students.

Course Duration and Fees

ExcelR is #2 in our top 5 digital marketing courses in Australia list. The course is taught for 120 hours. To learn about their fees, kindly contact the institute using the contact information given below.

Course Review

The academy has a 4.6-star rating with 2,142 Google reviews.

Culture

Contact Details

Phone Number: 1800-212-2120
Email ID: enquiry@excelr.com

 

3. Simplilearn

Simplilearn is one of the world’s leading online Bootcamp for digital learning. They partner with companies and individuals and cater to each one’s specific needs to help them achieve their career goals. Their digital marketing courses in Australia can be greater option for the learners looking for credible certification with the right knowledge,

Course Syllabus

1. Fundamental Concepts of Digital Marketing Preview
2. Customer LifecyclePreview
3. Marketing Technology Preview
4. The Future of Digital Marketing

Course Highlights

• 100% Job Placement Assistance
• Live Coaching
• International Certifications
• MasterClasses
• Tool Based Learning

Course Benefits Matrix	Simplilearn
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	✅
Module Specific Professors	❌
Offline course	❌
Mandatory Internships	❌

 

Course Placement

Online training institute helps with 100% placement assistance to its students.

Course Duration and Fees

SimpliLearn is #3 in our top 5 digital marketing courses in Australia list. To learn about their course fees and duration, kindly contact the institute using the contact information given below.

Course Review

The academy has a 4.4-star rating with 622 Google reviews.

Culture

It’s an online learning platform.

Contact Details

Phone Number: 1800- 982-536
Address: Level 28/303 Collins St, Melbourne VIC 3000, Australia

4. The Knowledge Academy 

Founded in 2009, The Knowledge Academy is an online training company that is headquartered in Berkshire, United Kingdom. They provide 30000+ courses and training to individuals and organizations in the field of IT, business, project management, and many more. 

Their main aim is to guide students and corporate workers in their careers with the help of quality teaching materials and professional educators.

Course Syllabus

• Social Media Masterclass
• SEO Masterclass
• Digital Marketing Masterclass
• Google Analytics Masterclass
• Google Ads Masterclass

Course Highlights

• Experienced instructor/ guide 
• Each masterclass of 8 hours
• Immediate Access for 90 days
• Certificates on completion
• Case studies and Exercise files
• Personal performance tool
• 24/7 Support
• Suits a busy Lifestyle & Independent Learners
• Train in the comfort of your home
• Interactive course
• Compatible on mobile, tablet, and desktop
• Scenario-based learning
• Bookmarking ability
• Note-taking facilities

Course Benefits Matrix	The Knowledge Academy
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	✅
Module Specific Professors	❌
Offline course	❌
Mandatory Internships	❌

 

Course Placement

Contact them for more details.

Course Duration and Fees

This institute provides a package of 5 masterclasses that compromise of 40+hours for self-paced learning. You can also opt for instructor-led learning but the fees may vary. The course fee is approx. USD 5,395

Course Review

The academy has a 3.9-star rating with 62 Google reviews.

Culture

We are unable to find any student activity pictures on their website.

Contact Details

Phone: 01344767897
Email:  info@knowledgeacademy.com
Address: Reflex, Cain Road, Bracknell, Berkshire RG12 1HL, United Kingdom

5. Monarch Institute

Monarch Institute’s approach to putting their students’ careers and future first has proven to be extremely beneficial for them as well as their students. Their well-rounded approach to teaching greatly helps those seeking to advance in their careers. By the end of their course, students are shaped and made ready for the competitive world outside.

The courses are taught by leading industry professionals which gives students a glimpse into what they will be getting into. 

Course Syllabus

1. Digital Marketing Foundations
2. Content Marketing
3. Social Media Marketing
4. SEO (Search Engine Optimization)
5. Paid Search using PPC using Google Ads
6. Display & Video Advertising
7. Email Marketing
8. Website Optimization
9. Analytics with Google Analytics
10. Digital Marketing Strategy      

Course Highlights

• Flexible Courses 
• They Teach Skills Based on Industry Needs
• Staff and Faculty Are Well Trained and Provide the Best Possible Education

Course Benefits Matrix	Monarch Institute
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	✅
Module Specific Professors	❌
Offline course	❌
Mandatory Internships	❌

 

Course Placement

Contact them for more details.

Course Duration and Fees

Monarch Institute is #5 in our top 5 digital marketing institutes in Australia list. The duration of the course is 6 months. To learn about their fees, kindly contact the institute using the contact information given below.

Course Review

The academy has a 4.6-star rating with 319 Google reviews.

Culture

We are unable to find any student activity pictures on their website.

Contact Details

Phone Number: 1300 783 955/ +(613) 9230 6300
Address: lvl 10/10-16 Queen St, Melbourne VIC 3000, Australia.

 

Additional points to consider

It’s crucial to choose the right digital marketing courses in Australia that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Australia.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online digital marketing courses in Australia. Local institutes may provide the advantage of networking opportunities, while online digital marketing courses in Australia offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Australia that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Australia.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions 

Q1. Which is the best digital marketing course in Australia?

As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers.

IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in top companies. 

Q2. What are the fees for digital marketing courses in Australia?

The average cost for digital marketing courses in Australia ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 1500 + Taxes.  

Q3. What is the eligibility for digital marketing?

The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate.

Also, if you enroll in a postgraduation program, you require a graduation degree from a recognized college.

Q3. Is Digital Marketing in demand in Australia?

Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.

Q4. Can I study digital marketing in Australia?

Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.

Q5. Is Digital Marketing a good career?

Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.