Detailed Scope of MBA in Digital Marketing in Surat: Detailed Study

Updated on: Jan 31, 2024
scope of mba in digital marketing in surat

The scope of MBA in Digital Marketing in Surat is vast, and it is the best platform for business promotions and branding. Nowadays, people of almost all age groups are highly active on all social platforms, it gets quite easy to reach a large number of people for promoting businesses.

Traditional college education can only take you so far in today’s rapidly evolving landscape of business and technology. While it provides a solid foundation, the real-world demands of the professional sphere often require more specialized knowledge. This is where the value of an MBA shines.

An MBA isn’t just a degree; it’s a strategic investment for both professionals and businesses alike. It equips individuals with the managerial skills, strategic vision, and industry insights necessary to navigate the complexities of modern commerce.

In this digital age, where the internet is the marketplace and data is the currency, Digital Marketing emerges as the next frontier of business growth. However, despite its undeniable significance, the majority of MBA programs overlook the intricacies of digital marketing in their curriculum.

But fear not, for those seeking to delve into the realm of Digital Marketing, an MBA specializing in this field is the golden ticket. In this blog, we’ll guide you through the top institutes in Surat that offer MBA programs tailored specifically for Digital Marketing, ensuring your smooth entry into this dynamic industry.

What is Digital Marketing

Digital Marketing encompasses a plethora of strategies and techniques aimed at promoting products or services using digital channels such as search engines, social media, email, and websites. Over the past decade, its prominence has surged exponentially, reshaping the landscape of marketing and business.

In today’s interconnected world, Digital Marketing has become the cornerstone of success for businesses across all industries. Its agility and adaptability allow companies to reach their target audiences more effectively, engage with them on a deeper level, and drive tangible results.

Moreover, the demand for professionals well-versed in Digital Marketing has skyrocketed. Recognizing this trend, educational institutions worldwide have introduced specialized courses and programs to cater to this growing need. These courses cover a wide array of topics, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, content marketing, analytics, and more.

By arming individuals with the skills and knowledge needed to thrive in the digital realm, these educational initiatives are empowering the workforce of tomorrow while simultaneously fueling the growth and innovation of industries worldwide.

What is an MBA in Digital Marketing?

An MBA in Digital Marketing is a 2-year post-graduate program, that trains students with skills and information required to form successful digital marketing strategies, enhance their creative skills, and expand their knowledge of digital platforms to market products and services.

MBA in Digital Marketing takes traditional marketing principles and applies them to the digital world. This program teaches students how to advertise items online and promote them locally and worldwide using digital platforms.

The Master of Business Administration (MBA) in Digital Marketing is a postgraduate program that aims to equip individuals with the necessary skills to engage customers via digital media, thereby promoting businesses through digital networks.

This program is structured to help students gain vital skills in business administration, marketing concepts, and various digital marketing operations.

Digital marketing has empowered businesses globally to extend their customer network online. It provides strategies for both small and large companies to reach their target customers and even attract new audiences. Over time, the scope of MBA in digital marketing in Surat has expanded in line with technological trends.

The curriculum also includes fundamental skills such as administration, negotiation, project management, business communication, and public and international relations. The primary objective of this blog is to elucidate the scope of MBA in digital marketing in Surat and the job demand as of 2023.

It is noteworthy that the scope of MBA in digital marketing in Surat has seen significant growth, making it a viable career choice for aspiring digital marketers.

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Scope of MBA in Digital Marketing in Surat 

Here are some reasons why the scope of MBA in digital marketing in Surat is higher:

Demand for Digital Marketing in Industries – Digital Marketing is slowly replacing traditional marketing. Digital marketing helps every industry to grow and it has a huge impact on the growth of every sector. There is always a demand for digital marketing professionals. As the world is moving towards complete digitalization, this demand will grow more. therefore, providing various opportunities in the digital marketing industry.

Greater Flexibility – Since Digital Marketing is based online, your geographical location hardly matters. After the Covid-19 pandemic, working from home became the norm and this means that as a Digital Marketing professional, you can perform your duties anywhere and everywhere. This gives you some flexibility to do your work, which is not possible with traditional marketing approaches. Hence increasing the scope of MBA in digital marketing in Surat.

Cost-efficient – An MBA in Digital Marketing does not require a very high investment. The degree is reasonable and cost-effective and is in demand. It adds weight to your resume and implies that you are fit for any kind of marketing role. You don’t need to invest much in learning digital marketing skills.

Majority of the people are online – Promoting on the Internet is the way to go if you want to attract clients. Because, in present times people of almost all age groups are highly active on digital platforms. So, it becomes quite easy to reach a large number of audiences. Everything is online in today’s world, for purchase any product or avail of any service people first search about it online. Therefore, it is very beneficial for every business to have an online presence.

Career Prospects – A career in digital marketing is ever-evolving and is in great demand. Learning digital marketing skills opens various opportunities such as blogging, freelancing services, content writing, jobs in various roles, agency business, and much more. Digital marketing is a very demanding skill in present times. So, gaining in-depth knowledge and skills in the digital marketing field will be very beneficial from a career point of view.

Scope of MBA in Digital Marketing in Surat for Students

1. Digital marketing is a promising opportunity:

For students seeking to establish their careers in Surat, pursuing an MBA in Digital Marketing can be a lucrative choice. This degree not only offers them a respectable salary but also provides the flexibility to work from various environments, including office settings or even from the comfort of their homes.

The scope of MBA in digital marketing in Surat is vast and continues to grow, making it an attractive option for those who value both professional growth and work-life balance.

Moreover, the digital nature of this field allows for remote work opportunities, further enhancing the scope of MBA in digital marketing in Surat. This flexibility can lead to improved productivity and job satisfaction.

Thus, an MBA in Digital Marketing can open up a wide range of opportunities in Surat, making it a worthwhile investment for aspiring professionals in the field. The scope of MBA in digital marketing in Surat is indeed promising, offering a blend of rewarding career prospects and flexible work arrangements.

2.  Digital marketing promotes flexibility:

Indeed, students can acquire the necessary skills and opt for either part-time or full-time jobs within their geographical location. This flexibility is a significant aspect of the scope of MBA in digital marketing in Surat.

Furthermore, this field offers the unique advantage of being your own boss, where you have the autonomy to decide your work hours. This autonomy contributes to a sense of independence, a valuable aspect of professional life.

The scope of MBA in digital marketing in Surat extends beyond traditional job roles, offering the freedom to work according to one’s own schedule. This flexibility, coupled with the ability to work from anywhere, makes the field of digital marketing particularly appealing.

Therefore, the scope of MBA in digital marketing in Surat is not just about acquiring a degree and job, but also about gaining independence and control over one’s professional life.

3. Through digital marketing skills, they can still work as they study for those students looking to earn to support their studies:

Indeed, the opportunities that arise after pursuing an MBA in Digital Marketing in Surat are plentiful. Students are presented with a wide array of job prospects that not only offer a decent income but also provide the means to support their ongoing studies and, if necessary, their families. This is a significant aspect of the scope of MBA in digital marketing in Surat.

Moreover, the scope of MBA in digital marketing in Surat extends to creating a stable financial foundation for students. This stability can be instrumental in supporting their educational pursuits and providing for their families.

The scope of MBA in digital marketing in Surat thus encompasses not just career growth, but also personal and financial growth, making it a comprehensive and rewarding choice for students.

4.  Moreover, no infrastructure is required, just a laptop and an internet connection:

Certainly, the opportunities that arise after pursuing an MBA in Digital Marketing in Surat are indeed vast. Students are presented with a multitude of job prospects that offer not only a decent income but also the means to support their ongoing studies and, if necessary, their families. This is a significant aspect of the scope of MBA in digital marketing in Surat.

Furthermore, the scope of MBA in digital marketing in Surat extends to creating a stable financial foundation for students. This stability can be instrumental in supporting their educational pursuits and providing for their families. The scope of MBA in digital marketing in Surat thus encompasses not just career growth, but also personal and financial growth, making it a comprehensive and rewarding choice for students.

In addition, the scope of MBA in digital marketing in Surat is not limited to just job opportunities. It also includes the potential for entrepreneurial ventures, allowing students to create their own digital marketing agencies or consultancies.

This opens up a whole new avenue of possibilities, further enhancing the scope of MBA in digital marketing in Surat. Thus, an MBA in Digital Marketing in Surat offers a promising future, full of opportunities and growth.

5. To add up, after pursuing an MBA in digital marketing in Surat, the new graduate salary range is about INR 5,50,0000, which is some good money for a start:

Indeed, the starting salary for a graduate in digital marketing in Surat is an excellent motivation for students to pursue this course. This financial incentive is a significant part of the scope of MBA in digital marketing in Surat and should encourage more students to consider enrolling.

Furthermore, the scope of MBA in digital marketing in Surat is not just about the attractive starting salary. It also includes the potential for rapid career progression and the opportunity to work in a dynamic and fast-growing field. These factors further enhance the appeal of an MBA in Digital Marketing in Surat.

In addition, the scope of MBA in digital marketing in Surat extends to the diverse range of industries that require digital marketing expertise. From startups to multinational corporations, the demand for digital marketing professionals is high, offering graduates a wide array of sectors to choose from.

Therefore, an MBA in Digital Marketing in Surat is not just a course, but a gateway to a promising and fulfilling career.

Overview of the Digital Marketing Job Market in Surat

– Current Demand: Surat witnesses a surge in demand for digital marketing professionals, fueled by the city’s rapid digitalization.

– Industries Creating Demand: E-commerce, IT, FMCG, hospitality, healthcare, and education sectors are leading the charge, seeking to bolster their online presence.

– Roles Available for MBA Graduates:

  – Digital Marketing Manager/Strategist

  – SEO and SEM Specialist

  – Content Marketing Manager

  – Social Media Manager

  – Email Marketing Manager

  – Analytics Manager

– Salary Insights:

  – Entry-level salaries range from INR 4-6 lakhs per annum.

  – Experienced professionals can command salaries upwards of INR 15-20 lakhs per annum.

  – Salary growth trajectory is substantial with increasing experience.

– Salary Comparison Across Sectors: 

  – E-commerce and IT sectors typically offer higher compensation.

  – Sectors like healthcare and education also provide opportunities for digital marketers, albeit with comparatively lower salaries.

As we explore the digital marketing landscape further, let’s delve into the educational pathways and training opportunities available to aspiring professionals in Surat.

How to start your career in digital marketing

Embarking on a career in digital marketing can be daunting, but with the right approach and education, success is within reach. While self-taught routes offer flexibility and autonomy, formal education like an MBA in Digital Marketing provides a structured curriculum, expert guidance, and networking opportunities crucial for long-term career growth.

Key certifications can significantly enhance employability in the digital marketing field. Certificates such as Google Ads, Google Analytics, HubSpot Content Marketing, and Facebook Blueprint not only validate your skills but also demonstrate your commitment to continuous learning and proficiency in industry-standard tools and platforms.

Gaining practical experience is vital in digital marketing. Seek internships, freelance projects, or contribute to open-source marketing campaigns to hone your skills and expand your network. Additionally, undertake personal projects to experiment with different strategies and showcase your creativity and initiative.

Creating a compelling portfolio is essential for showcasing your capabilities to potential employers. Include case studies, projects, and achievements that highlight your expertise in various digital marketing domains, such as SEO optimization, content creation, social media management, and data analytics. A well-crafted portfolio demonstrates your practical skills and sets you apart in a competitive job market.

By pursuing an MBA in Digital Marketing, you not only gain comprehensive knowledge but also access to a vast network of industry professionals and mentors. Combined with practical experience and certifications, an MBA equips you with the tools and confidence to excel in the dynamic world of digital marketing.

Popular Digital Marketing certifications in Surat

1. IIDE – Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

Contact Details

Phone No- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 
Address-  Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058

Why Should One Opt for an MBA in Digital Marketing in Surat?

1. The future of digital marketing in Surat is safe and secure: 

The digital marketing job opportunities in Surat for MBA graduates are indeed vast, reflecting the city’s growing digital economy. This growth, coupled with the versatility of digital marketing skills. Therefore, an MBA in Digital Marketing in Surat is not just a degree, but a pathway to a diverse and dynamic career.

2. An internet connection and a laptop are the bare minimum required infrastructure:

Indeed, to embark on a digital marketing career, the fundamental requirements are a laptop and an internet connection, in addition to the appropriate skills. In Surat, the widespread ownership of laptops and the availability of reliable internet connections provide an excellent foundation for aspiring digital marketers. This accessibility, combined with the growing scope of MBA in digital marketing in Surat, makes the city an ideal launchpad for a career in this dynamic field.

3. Also, it is only justice if one checks if they are eligible and passionate to work in such a field:

Indeed, for individuals who have identified a passion for digital marketing, pursuing an MBA in digital marketing in Surat can be highly beneficial. This is particularly true given the expanding scope of MBA in digital marketing in Surat, which offers a wealth of opportunities. The comprehensive curriculum and the city’s growing digital economy make this program an excellent choice for those passionate about digital marketing.

4. For those already having the basic skills required for digital marketing, taking a master’s class will enable them to enhance their skills, thus increasing their rate cards:

Indeed, the programs offered for an MBA in digital marketing are designed to equip students with a comprehensive skill set that enhances their productivity in the job market. This is particularly true in Surat, where the scope of MBA in digital marketing is expanding.

The city’s growing digital economy, coupled with the robust curriculum of the MBA programs, prepares students for a wide range of career opportunities in the field of digital marketing.

5. It is an excellent opportunity for students looking forward to finding something to pursue at the university

Absolutely, for students in Surat who are contemplating their master’s degree now or in the future, enrolling in an MBA in digital marketing would indeed be a commendable choice. This recommendation stems from the growing scope of MBA in digital marketing in Surat, which promises a plethora of opportunities.

The city’s burgeoning digital economy, coupled with the comprehensive curriculum of the MBA program, makes it an ideal choice for those aspiring to make a mark in the field of digital marketing.

Where can you learn Digital Marketing in Surat?

By reading the blog above you might be impressed with the scope of MBA in digital marketing in Surat and if you are willing to pursue MBA in digital marketing and looking for some institute from where to pursue MBA in digital marketing the answer is IIDE.

IIDE offers a 100% placement guarantee for its 11-month post-graduation in Digital Marketing course, which is intended to prepare students for mid-to senior-level roles in the field. Since the field of digital marketing is expanding quickly in India, many graduates are choosing to pursue post-graduation degrees in it.

All accepted students have the opportunity to apply for scholarships from IIDE, with the possibility of winning scholarships worth up to INR 1,00,000 based on merit. Because IIDE always puts the needs of its students first, the entire program is enjoyable and jam-packed with real-world learning opportunities.

Have a look at one of their alumni’s success stories:

 

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FAQs or (Frequently Asked Questions)

Q. What is digital marketing?

Digital marketing is the new normal for businesses using online platforms to promote their businesses. It involves a skill set in email, social media, content writing, advertising, etc. Also, the course incorporates different fundamental skills such as administration, negotiation, project management, business communication, and public and international relations.

Q. Is digital marketing a recommendable career choice?

Yes, it is an excellent choice for someone considering working in digital networks and who has a passion for that. The digital world is growing crazily, and in the next few years, most businesses, if not all, will have transitioned to digital marketing.

Q. Who is eligible for an MBA in digital marketing?

The minimum requirement for enrolment is a degree from a recognized university. However, other institutions accept as low as a certificate qualification.

Moreover, the course can be taken by students, professionals who want to venture into digital marketing, individuals who are interested in taking their businesses to the next level demographically, and staff who work as digital marketers to improve their skills.

Q. What are some of the roles that one can take in digital marketing?

One can specialize in digital marketing, including email marketing, content creation, social media management, advertising, brand management, and many more. During the course training, one can learn all those skills and decide which one serves you best. Also, everything good takes time, so, with resilience, one can master most of the skills and excellently perform them.

Q. What is the salary range for an MBA in digital marketing in Surat?

In Surat, the salary range for a digital marketer is about INR 5,00,000 to INR 25,00,000. But for a fresh graduate, the starting salary is INR 5,50,000.

Q. What social media platforms should a business consider using for digital marketing?

Most companies use the social networks that have the most users. Some of the most used platforms are Twitter, Instagram, Linked In, YouTube, and Facebook. After that, the businesses study their target audiences’ demography and decide which media to use.

Conclusion  

As an emphasis, Scope of MBA in digital marketing in Surat is broad and, therefore, a very practical masterclass to take. If interested, one can take up some of the free online classes as they find out if they have a passion for it. Based on the information, taking an MBA in digital marketing in Surat will allow more individuals to be employed as the job offers are many, and the salary pay is excellent. The best-rated digital marketing institution in Surat as of 2023 is IIDE, and thus considering joining.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

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