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Guide on BBA in Digital Marketing in 2023 with Scope, Salary, Eligibility, Colleges & more

Updated on: Oct 25, 2022
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2023 is here and so is the stress of choosing a degree for students. If you are a student passionate about marketing, then you might be familiar with the BBA degree and how impactful it is for your career. However 2023, we have shifted to digital platforms almost completely and if you wish to have a sustainable career in marketing, then you must know digital. Hence, a BBA in Digital Marketing is the perfect choice for you! Confused? Don’t worry, your research about BBA in Digital Marketing ends here.

In this article, we’re going to tell you everything you need to know about a BBA in Digital Marketing along with a list of the best colleges offering this course. So make sure you read till the end. 

As a result of developing technology, the marketing sector has undergone a paradigm change from conventional marketing to digital marketing. This has resulted in numerous job possibilities as well as company development. With the increase in demand for digital marketing, students are looking for courses that will help them develop digital marketing skills and also obtain a traditional undergraduate degree. 

Bonus Read: Digital Marketing Trends in 2023

So without further ado, let’s get started with the most important and common question you might have. 

Digital Marketing Courses in Delhi - masterclass

What is BBA in Digital Marketing?

A BBA in Digital Marketing is just another undergraduate course that is for 3 years and is offered after the completion of HSC or 12th standard in India. Like how we have BMS, BMM, B.Com, etc, a BBA in Digital Marketing is a fairly new addition.

BBA stands for Bachelors in Business Administration. This course specialises in digital marketing and also touches upon other forms of marketing. 

Scope of BBA in Digital Marketing in 2023

The scope of this course is very bright and promising and here’s why. Firstly, digital marketing as a field itself is growing so rapidly that it has consequently given rise to the demand for young skilled professionals well-versed in digital marketing. 

Courses like BBA in Digital Marketing prepare students right from the early stages in their life to learn digital marketing and master this in-demand skill. In fact, the introduction of a BBA in Digital Marketing is an indication of the rising scope of digital marketing in India. 

Previously, only certificate courses were available. Then, the higher education space witnessed the entry of digital marketing in the form of MBAs and Diploma programs. And now, digital marketing is set to take over the undergraduate space as well to ensure the best education for the youth of India. Hence, the scope of a BBA in Digital Marketing looks very promising. 

Also Read: A detailed guide on career opportunities in digital marketing & how you can start your career

Eligibility of BBA in Digital Marketing

The eligibility criteria are very basic and similar to other undergraduate programs. A 12th passing certificate is the most important thing. Next, it would depend on the cut-offs and factors like personal interviews, entrance exams, etc of the college you choose.

The fees for this course could be anywhere from INR 10,000 to INR 1,50,000 per semester. 

Syllabus of BBA in Digital Marketing

Some of the common subjects of BBA in Digital Marketing that you can expect in any college are: 

Communication Skills Advertising
Internet Technologies & Data Analytics Accounting
Organizational Behavior SEO
Finance Management Data Mining
Basics of Management Web Design and Development
HR Management Project Management
Business Communication Content Marketing
Economics Business Laws & Ethics
Basics of Digital Management Lead Generating & Email Marketing
Social Media Marketing Digital Marketing Laws
Digital Design & Communication Mobile Marketing


List of 15 Best Colleges offering a BBA in Digital Marketing in 2022


1. Thakur College of Science & Commerce, Mumbai

BBA in Digital Marketing - Thakur College

In 1992, the Thakur Educational Trust established the Thakur College of Science and Commerce in Mumbai. The University Grants Commission (UGC) and the National Assessment and Accreditation Council (NAAC) have authorized the institute, which is affiliated with the University of Mumbai.

According to the Education World Report for April 2020, the institute is placed 55th among India’s finest autonomous private colleges. They offer a BBA in Digital Marketing curriculum along with various other degree courses designed for the students of today along with a great faculty.

Of the various UG & PG courses that the college offers, a Bachelor in Digital Business is the latest addition to the list. With a focus on the latest online business concepts, the Bachelors in Digital Business Degree Program is designed especially for the young students of the 21st century. 

It’s just like a BBA degree, but the curriculum is very different and focuses more on industry skills. A faculty of expert professors with years of experience in the industry will teach you in this Bachelors in Digital Business course. Designed to ensure accelerated career advancement, the program’s comprehensive course content covers all the skills that brands today require of their employees.

A mandatory internship mapped to the curriculum and industry knowledge gained during the program makes you industry ready even before you graduate. Let’s look at what you will learn during the 3 years of the program. 

Learn More About the Detailed Curriculum and List of Professors

Course Syllabus

Each year will have 2 semesters which makes it a total of 6 semesters overall. All semesters include different subjects and skills to ensure holistic learning. 

Semester 1 Semester 2
Marketing Fundamentals Website Planning & Development
Digital Marketing Landscape Google Ads
Computer Science Fundamentals Search Engine Optimization
Digital Business Tools & Techniques Blogging
Environmental Studies Commercial Designing
Principles of Management Human Resource Management
Business Maths & Statistics Business Research Methods
Semester 3 Semester 4
Content Strategy & Campaign Planning Display & Video Marketing
Social Media Management E-commerce Management
Digital Advertising E-commerce Marketing
Brand Management Influencer & Email Marketing
Reputation Management & Social Listening Creative Writing for Digital Media
Financial Accounting Management Accounting
Business Economics Entrepreneurial Management
Semester 5 Semester 6
Media Planning and Management Design Thinking (UX &UI)
Customer Relationship Management Future Marketing Trends (AI & ML)
Web & Social Media Analytics Integrated Marketing Strategies
Corporate Étiquettes Principles of Data Science
Financial Accounting Business Ethics
Taxation Logistics & Supply Chain
Live Project Capstone Project


Course Highlights

  • Affiliated with Mumbai University
  • Bachelor’s Degree from Thakur College
  • World-Class Faculty & Mentors
  • Compulsory Internship
  • 28+ Industry Relevant Skills
  • Cutting-Edge Curriculum
  • Interactive Projects and Case Studies
  • 5+ International University Collabs

Where You Will Work

After you graduate, you will be eligible to bag placements in the following companies and brands:

placement partners - bdb - BBA in Digital Marketing

Find Out Which Companies Will Hire You

Course Duration and Fees

Just like any other undergraduate degree, this Bachelors in Digital Business is a 3 -year degree program, and the fee for each year sums to INR 1,50,000.

Do you want to know if this Bachelors in Digital Business is the right degree choice for you? Then get on a call with our expert career counselors today and avail a FREE counseling session now! All you need to do is fill out the form below to avail a free counseling session.

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2. Narsee Monjee Institute of Management Studies (NMIMS University), Mumbai 

BBA in Digital Marketing - NMIMS

A reputed management college founded in 1981 by Shri Vile Parle Kelavani Mandal as a response to the growing demand for management colleges in India, Narsee Monjee Institute of Management Studies (NMIMS) believes learning is most fruitful when shared with others. From offering a two-year master’s program in management to offering multiple courses on multiple campuses, NMIMS has come a long way.

It ranks in the top institutions in India due to its great academic quality, research, and expert faculty members. NMIMS is also a firm believer in diversity and innovation and aims to equip its students with knowledgeable skills, help them discover their talents, and provide opportunities for them to grow and reach their full potential in their respective careers. 

They provide courses in various streams such as marketing, management, engineering, aviation, and many more. They also provide courses in BBA in digital marketing to help students make a career in one of the fastest-growing industries of marketing. The fee for the said course is INR 6,71,000.

3. Christ University, Bangalore

BBA in Digital Marketing - Christ University

Christ University which was founded in 1969 has made innovations, introduced futuristic curriculums, and taken experiential initiatives in regard to the Indian education system since its establishment. It was one of the first institutes to be accredited by NAAC in 1998. 

Christ University’s motto of ‘ ‘Excellence and Service’ aims to guide its students to excellence in their academic pursuits and provide service to society through their creative and empathetic approach.

It is a multidisciplinary institute that offers bachelor’s, master’s, and doctorate programs on various subjects including marketing, management, law, engineering, and humanities at its campuses in Bangalore, Pune Lavasa, and Delhi NCR. 

With the aim to impart knowledge that will help students to be up-to-date with recent developments in marketing they have taken an initiative to provide a course of BBA in digital marketing with the course fees being INR 1,42,000. 

4. Lovely Professional University (LPU), Jalandhar

BBA in Digital Marketing - LPU

The Lovely Professional University was founded in 2005 and is a member of the Association of India Universities as well as affiliated with the University Grants Commission. They seek to improve the quality of Indian education through practical learning and outcome-based teaching. 

LPU believes in the core values of freedom of thought and expression while pursuing excellence in innovation, partnerships, and continuous improvement.

Lovely Professional University ranks 36th among the Top Universities in India due to its integrity and professional ethics along with the vast range of graduate and postgraduate courses. Their BBA (Hons.) program provides an illustrative specialization in digital marketing in collaboration with Digital Marketing Institute, Ireland which covers topics and tools related to SEO, Social Media Marketing, and Online Advertising. 

The course is taught by industry and foreign faculties who have immense knowledge regarding the topics. Students will also gain practical knowledge through live projects, mentorship, and internships. The course consists of 6 semesters and the fee is INR 1,20,000 per semester.

5. Arihant Group of Institutes (AGI), Pune

BBA in Digital Marketing - Arihant Group

Founded in 2005, the Arihant Group of Institutions aims to provide quality education to society with a focus on the weaker sections. Education, according to them, is one of the most effective ways to help bring about change in society and also help an individual grow. 

AGI’s vision is to advance knowledge through excellent teaching, research, and providing high-quality, value-based education. They work towards the empowerment of students through knowledge and guidance and provide a nurturing and motivating environment for their students.

They provide graduate courses and certification courses on topics ranging from commerce to bakery. They also provide a BBA course that covers topics on finance, management, Digital marketing, and many others. 

This course will help you develop entrepreneurial skills and also give you a basic understanding of management education along with digital marketing skills. The fee for the courses is approx. INR 19,000.

6. Mitsom College, Pune

BBA in Digital Marketing - Mitsom

MIT Group of Institutions was established in 1993 with the purpose of meeting the long-felt need for a center of educational and scientific research that would help deal with the challenges of the present and the future. 

Since then, the MIT Group of Institutions has grown rapidly as a society and has made a significant impact in the field of education across the country. It has more than 10 campuses spread across Maharashtra that provide education in the fields of Pharmacy, Engineering, MBA, and Design.

At MITSOM College they guide their students in harnessing their knowledge and nurture global competence among them. In terms of statistics, the MIT Group is almost a university by itself with around 50000 students enrolled in 65 different institutes pursuing various courses. 

They provide courses on a number of subjects and their BBA program with a specialization in digital marketing will help students to get ready to face the world of marketing and gain relevant skills during the course. The fee for the course is approx. INR 67000.

7. AIMS Institute, Bangalore

BBA in Digital Marketing - AIMS

An eminent group of educationists and philanthropists founded AIMS Institutes in 1994 to impart quality education and to broaden the horizons of teaching-learning realms, where students’ interpersonal and intrapersonal dispositions are nurtured. 

AIMS has come a long way from 2 UG programs to 10 UG, 6 PG, and 2 Ph.D. programs. Over the past decade, AIMS has consistently been ranked & rated as one of the country’s best private B-Schools by various rating agencies.

AIMS goal is to achieve academic excellence while providing an environment that encourages students to develop their skills and prepares them for life’s challenges. 

Among the various courses, they also provide BBA in digital marketing that provides practical and theoretical knowledge about the fundamentals of digital marketing. The fee for the course is INR 58,000.

8. GIBS Business School, Bangalore

BBA in Digital Marketing - GIBS

Global Institute of Business Studies aims to turn its students into leaders who will guide people in the future by providing them with a global perspective through their innovative programs. 

Their programs provided by academic experts will help students learn leadership skills, personality development, and communication skills.

Their core values focus on discovery, holistic development, social responsibility, and professionalism.

GIBS offers a course in BBA in digital marketing that will help students get into the world of digital marketing and also give them knowledge about the various topics related to online marketing. The fee for the course is INR 83,333.

9. Flame University, Pune

BBA in Digital Marketing - Flame University

FLAME University follows the value of Liberal Education. They encourage their students to approach pressing world challenges from multiple perspectives by interacting with different disciplines. Their multidisciplinary curriculum helps students grow into critical thinkers and lead their careers in their respective fields. 

Their 11:1 student to faculty ratio helps students get 1-on-1 mentorship through which they will through real-world experiences. With different-styled spaces in FLAME University, students and teachers can create learning environments on the go.

They provide courses in various fields along with BBA in digital marketing. The BBA course will provide students with knowledge related to online marketing, digitalization of business, etc. Their fee for the course is INR 5,13,000.

10. Manav Rachna International Institute (MRI), Delhi

BBA in Digital Marketing - Manav Rachna

The Manav Rachna International Institute offers quality education in the fields of Management, Design, Economics, Liberal Arts, Architecture, Computer Applications, and many others. The university has been recognized as the “Most Innovative University in Research and Studies” by AICHLS. 

They aim to equip their students with the latest knowledge in their respective fields and prepare them to meet global challenges 

In partnership with Talent Edge, they offer a BBA in a digital marketing course. The course will be taught by Industry Experts through real-world projects and also placement assistance will be provided. This course will cover topics related to web design, PPC Advertising, Google Ads, Web Analytics, and many more. The fee for this 3- year course is INR 1,54,000.

11. Quantum University, Roorkee

BBA in Digital Marketing - Quantum University

Quantum University was established in 2008 by Shri Shyam Sundar Goyal. Quantum University not only focuses on higher studies but also helps its students discover their talents and realize their aspirations. It is ranked among one of the institutions in the nation due to its emphasis on multidisciplinary learning. 

Their learning spaces give students the freedom to think creatively and innovatively collaborate with each other.

The globally relevant curriculums and placement assistance provided by the institute make it easier for students from different diversities to learn new skills and knowledge.

Quantum University provides 30+ courses in various fields, one of them being BBA in digital marketing. This course offers a comprehensive knowledge of digital marketing and strategies to help students gain digital skills in the field of marketing. The fee for the courses is approximately INR 70,000.

12. ICFAI Business School (IBS), Mumbai

BBA in Digital Marketing - IBS

Founded in 1995, ICFAI Business School is ranked in the list of top business schools in the nation. IBS offers courses that are globally accepted and also lead to the overall development of students in the fields of management and business. 

They believe in providing the right knowledge and skills in the right direction to their students so that they can make a successful management career. They help students gain an attitude of positive thinking, risk-taking, and right business attitudes so that they can become leaders of the future.

IBS provides case studies that are used and referred to by top universities all over the world.  They impart education through a practical approach where the students learn how to apply the strategies they have learned in theory lectures. 

Along with MBA and Ph.D. Programs, also provide BBA with specialization in Digital Marketing. This course will cover various aspects of business along with digital marketing. The fee for the course is INR 1,09,000.

13. SRM University, Chennai

BBA in Digital Marketing - SRM

SRM Institute of Science and Technology aims to create and impart education at a global level and provide students knowledge with unique learning methods in the fields of Medicine, Management Science & Technology. SRM’s mission is to build an environment that nurtures values of empowerment, freedom, and creativity. 

They are focused on moving up international alliances so that they can achieve global excellence while aiming to gain advanced knowledge and research.

SRM provides courses in a vast number of fields ranging from engineering to humanities. Their BBA in digital marketing course will give students an idea about digital marketing while covering topics related to SEO, Ecommerce marketing, and many other aspects of marketing. The fee for the courses is INR 86,667

14. Galgotias University School of Business (GBS), Greater Noida

BBA in Digital Marketing - Galgotias University

Galgotias University started operating in the year 2011-12 with its first batch consisting of 1700 students. One of the reasons this university has consistently ranked in the top universities list is due to its ‘ student-first policy. 

Galgotias University provides in-depth knowledge to all graduated students so that they can excel in their respective careers in the future. They are currently aiming to be a global university that provides interdisciplinary and multidisciplinary education to its students.

They provide undergraduate, postgraduate, integrated, and diploma programs in various fields. The BBA in digital marketing course that the university provides gives students knowledge on different means of marketing and also helps them gain digital skills. The fee for the said course is INR 87,000.

15. KIIT School of Management, Bhubaneswar

BBA in Digital Marketing - KIIT

Founded in 1993 KIIT School of Management was created as a center of education for young minds. They provide courses that are regularly updated, with hands-on experience and expert faculty members with academic and industrial knowledge to guide the students. Kalinga Institute of Industrial Technology has its courses provided on all its 11 campuses spread across a  large area. 

It aims to inculcate its students with a global perspective while nurturing their entrepreneurial skills and cultivating the habit of continuous learning. Courses in the field of science, management, and business are also provided by the university. 

With their BBA in digital marketing course, students will learn about Google Ads, Online marketing, relevant digital skills, and digital marketing strategies that can be used in their future careers. The fee for the said course is approximately INR 2,63,000.

Jobs & Salary after BBA in Digital Marketing in 2023

BBA in Digital Marketing graduates can expect a job in any of the following roles depending on their expertise, interest, and skill: SEO Executives, Paid Media Experts, Content Marketers, ORM Specialists, Social media managers, digital marketing managers, web creation and development, marketing automation and more. 

The basic starting salary would typically range from 2LPA to 5LPA. The common factors that decide one’s salary include skill, expertise, experience via internships, etc.  For example, here’s the average base salary of a digital marketing manager in 2023 – 

Digital Marketing Manager Salary (Ambition Box)

(Source: Ambition Box)

To know more and break down salaries for different roles, read our article on digital marketing salaries in India.

Digital Marketing Courses in Delhi - masterclass


Q. Is Digital Marketing a good career in 2023?

The scope of digital marketing is rising rapidly. All businesses and companies today make use of digital marketing and hence, are in need of skilled digital marketers. Thus, digital marketing makes for a very good career in today’s time. 

Q. What is BBA in digital marketing?

BBA in Digital marketing is an undergraduate program of 3 years, which involves an in-depth study of the various techniques of digital marketing and also helps you get practical training in various digital marketing tools.

Q. Can I get a job after BBA and Digital Marketing?

Yes, of course! BBA and Digital Marketing are both quite lucrative fields. After completing your BBA in Digital Marketing degree, you will be able to get a number of job opportunities in various fields such as SEO, SEM, Content Marketing, Paid Media, and many more.

Q. Is BBA in Digital Marketing hard?

It depends on students learning ability. Digital marketing requires both a core set of technical skills (which can be learned relatively quickly) and a longer list of professional attributes that can take years to master. If you are a quick learner, then this course will a piece of cake for you.

Q. Can a BBA student do digital marketing?

Yes, a BBA student can do digital marketing. It doesn’t matter what education stream you belong to, anyone with a keen interest in digital marketing can take up the Digital Marketing course.

Q. Can only Commerce stream students apply for BBA in Digital Marketing?

No, students of all streams can apply for BBA in Digital Marketing as long as they have completed their 10+2 studies with a minimum of 50% aggregate. 


With this, we conclude our article on all you needed to know about a BBA in Digital Marketing. We hope this guide has helped you answer all your questions. Currently, IIDE offers an online digital marketing course for learners who want to fast-track their careers in digital marketing. The curriculum is highly customized, concise, and real-world relevant. It is a futuristic way of learning. 

Take this free digital marketing masterclass by Karan Shah, Founder, and CEO of IIDE, and explore the learning methodology at IIDE before you enroll.

Get in touch with our counselors to know more at or call at +91 9619958615

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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