BBA in Digital Marketing in 2024 with Scope, Salary, Eligibility, Colleges & more

Updated on: Apr 8, 2024

Choosing the right degree in today’s rapidly evolving digital landscape is crucial for students passionate about marketing. In 2024, as digital platforms continue to dominate the marketing realm, a BBA in Digital Marketing emerges as a strategic choice for those aiming for a sustainable career in this field.

So, what exactly is a BBA in Digital Marketing?

A BBA in Digital Marketing is an undergraduate program typically spanning three years, designed for students who have completed their HSC or 12th standard in India. Similar to other undergraduate courses like BMS, BMM, and B.Com, BBA in Digital Marketing is a relatively new addition to the academic landscape. BBA, which stands for Bachelors in Business Administration, focuses on providing students with a comprehensive understanding of digital marketing strategies and techniques. While the primary emphasis is on digital marketing, the curriculum may also cover other aspects of marketing to provide a well-rounded education.

Bonus Read: Digital Marketing Trends in 2024

Now, let’s delve deeper into why a BBA in Digital Marketing could be the perfect fit for aspiring marketers in 2024 and beyond.

Digital Marketing Courses in Delhi - masterclass

What is BBA in Digital Marketing?

A BBA in Digital Marketing is just another undergraduate course that is for 3 years and is offered after the completion of HSC or 12th standard in India. Like how we have BMS, BMM, B.Com, etc, a BBA in Digital Marketing is a fairly new addition.

BBA stands for Bachelors in Business Administration. This course specializes in digital marketing and also touches upon other forms of marketing. 

BBA in Digital Marketing Course Details

Course type Undergraduate
Course Duration 3-4 Years
Course Eligibility 10+2 with minimum 50% aggregate (varies from college to college)
Course Admission process Merit-based or Entrance exam
Course Fee INR 40,000 to 5 Lakhs
Average Salary INR 2 Lakhs to 8 Lakhs
Career Roles Brand Strategist, Social Media manager, Paid Media Specialist, SEO Executive

Also Read: A detailed guide on career opportunities in digital marketing & how you can start your career



Syllabus of BBA in Digital Marketing

Some of the common subjects of BBA in Digital Marketing that you can expect in any college are: 


List of 20 Best Colleges Offering a BBA in Digital Marketing in 2024


1. KPB Hinduja College

BBA in Digital Marketing-KPB Hinduja College

KPB Hinduja College is one of the well-known colleges in Mumbai for its management & marketing degrees. Affiliated with Mumbai University, they offer undergraduate & postgraduate degrees in commerce. 

KPB Hinduja College has been consistently ranked among the top colleges in Mumbai that focus on skill development rather than outdated knowledge. They have a lot of clubs and co-curricular activities that help students improve their communication & leadership skills. 

Apart from that, Hinduja has recently introduced a new degree- BBA in Digital Business that is focused on teaching students the latest trends & technologies that are dominating the digital age. This degree not just focuses on improving job opportunities for students but also shapes them to become potential entrepreneurs in the country. 

Detailed Course Information Here –

Contact Details: 

Phone No– 022-4098-9000
Address– 315, New Charni Road, Charni Road East, Opera House, Girgaon, Mumbai, Maharashtra 400004


2. Pillai College of Arts, Commerce & Science ( Autonomous)

BBA in Digital Marketing - Pillai College

Affiliated to Mumbai University, Pillai College is the top college for students from Navi Mumbai, Panvel & Thane. They offer undergraduate, postgraduate & doctoral degrees in arts, commerce & science disciplines. 

The best colleges in Navi Mumbai that emphasize developing skills over rote information include Pillai College. There are global immersion and extracurricular activities available to students that help them develop their leadership and communication skills. 

In addition, Pillai recently launched the BBA in Digital Business, a new degree program aimed at educating students on the most recent trends and innovations that are defining the digital era. With this degree, students are not only given better employment possibilities but they are also given the tools to become future entrepreneurs in the nation. 

Here’s what the students who are enrolled in the Bachelor in Digital Business Program have to say about the degree-

bdb reviews

Detailed Course Information Here – 

Contact Details:

Phone No– 022-2745 1700
Address– Dr. K. M. Vasudevan Pillai Campus, Plot No. 10, Sector 16, New Panvel – 410 206, MH, India


3. Nagindas Khandwala College

Founded in 1983, Nagindas Khandwala College in Mumbai is a great choice for students seeking a quality education in Arts or Commerce. They offer a wide variety of undergraduate and postgraduate programs,

 ensuring you find the right fit for your interests. They have recently launched a new program, in Digital Marketing so that students with a keen interest in digital marketing can pursue this course. 

Getting into Nagindas Khandwala is generally based on your academic performance. They offer various scholarships and support programs to help students succeed academically and financially. Additionally, the college boasts well-equipped facilities like a library, Wi-Fi, and dedicated support for placements and student concerns.

One of the college’s biggest strengths is its impressive placement record. Over 75% of their students land jobs after graduation, with many being recruited by well-known companies offering an average starting salary of 3 lakhs per year.

With its consistent ranking among the top colleges in India, Nagindas Khandwala College stands out as a well-rounded educational institution, providing both academic excellence and career preparation.

Detailed Course Information Here –

Contact Details

Phone Number: 2228072262

Address: Bhavishya Bharat Campus, Road, No.1, Govindji Shroff Marg, Malad West, Mumbai, Maharashtra 400064


4. KES Shroff College (Autonomous)

KES Shroff College is a NAAC-accredited autonomous college, affiliated with Mumbai University. The college offers undergraduate and postgraduate degrees & courses in science, arts & commerce streams. 

KES prioritizes real learning over theory. Hence, keeping in mind the digital revolution, they have recently launched a new degree for commerce students called in Digital Business

Instead of teaching subjects that were important ten years ago, the goal is to produce students who are familiar with current trends and technologies. Due to the fast growth of digital and online companies, this degree enables students to consider startup in addition to work. 

Detailed Course Information Here –

Contact Details:

Phone No– 022-28072477
Address– KES Shroff College, Bhulabhai Desai Rd, Kandivli (w), Mumbai 400067


5. Thakur College of Science & Commerce, Mumbai

BBA in Digital Marketing - Thakur College

In 1992, the Thakur Educational Trust established the Thakur College of Science and Commerce in Mumbai. The University Grants Commission (UGC) and the National Assessment and Accreditation Council (NAAC) have authorized the institute, which is affiliated with the University of Mumbai.

According to the Education World Report for April 2020, the institute is placed 55th among India’s finest autonomous private colleges. They offer a in Digital Business curriculum along with various other degree courses designed for the students of today along with a great faculty.

Of the various UG & PG courses that the college offers, a BCom in Digital Business is the latest addition to the list. With a focus on the latest online business concepts, the BCom in Digital Business Degree Program is designed especially for young students of the 21st century. 

It’s just like a BBA degree, but the curriculum is very different and focuses more on industry skills. A faculty of expert professors with years of experience in the industry will teach you in this Bachelor in Digital Business course. Designed to ensure accelerated career advancement, the program’s comprehensive course content covers all the skills that brands today require of their employees.

A mandatory internship mapped to the curriculum and industry knowledge gained during the program makes you industry ready even before you graduate. Let’s look at what you will learn during the 3 years of the program. 

Detailed Course Information Here –

Contact Details:

Phone No.- 2887 0627, 2846 2565
Email Address- Thakur Village, Kandivali (E), Mumbai – 400 101


6. Narsee Monjee Institute of Management Studies (NMIMS University), Mumbai 

BBA in Digital Marketing - NMIMS

A reputed management college founded in 1981 by Shri Vile Parle Kelavani Mandal as a response to the growing demand for management colleges in India, Narsee Monjee Institute of Management Studies (NMIMS) believes learning is most fruitful when shared with others. From offering a two-year master’s program in management to offering multiple courses on multiple campuses, NMIMS has come a long way.

It ranks in the top institutions in India due to its great academic quality, research, and expert faculty members. NMIMS is also a firm believer in diversity and innovation and aims to equip its students with knowledgeable skills, help them discover their talents, and provide opportunities for them to grow and reach their full potential in their respective careers. 

They provide courses in various streams such as marketing, management, engineering, aviation, and many more. They also provide courses in BBA in digital marketing to help students make a career in one of the fastest-growing industries of marketing. The fee for the said course is INR 6,71,000.

Contact Details:

Phone No.- 022 4235 5555


7. Christ University, Bangalore

BBA in Digital Marketing - Christ University

Christ University which was founded in 1969 has made innovations, introduced futuristic curriculums, and taken experiential initiatives in regard to the Indian education system since its establishment. It was one of the first institutes to be accredited by NAAC in 1998. 

Christ University’s motto of ‘ ‘Excellence and Service’ aims to guide its students to excellence in their academic pursuits and provide service to society through their creative and empathetic approach.

It is a multidisciplinary institute that offers bachelor’s, master’s, and doctorate programs on various subjects including marketing, management, law, engineering, and humanities at its campuses in Bangalore, Pune Lavasa, and Delhi NCR. 

To impart knowledge that will help students to be up-to-date with recent developments in marketing they have taken an initiative to provide a course of BBA in digital marketing with the course fees being INR 1,42,000.

Contact Details:

Phone No.- +91 804012 9100


8. Lovely Professional University (LPU), Jalandhar

BBA in Digital Marketing - LPU

The Lovely Professional University was founded in 2005 and is a member of the Association of India Universities as well as affiliated with the University Grants Commission. They seek to improve the quality of Indian education through practical learning and outcome-based teaching. 

LPU believes in the core values of freedom of thought and expression while pursuing excellence in innovation, partnerships, and continuous improvement.

Lovely Professional University ranks 36th among the Top Universities in India due to its integrity and professional ethics along with the vast range of graduate and postgraduate courses. Their BBA (Hons.) program provides an illustrative specialization in digital marketing in collaboration with Digital Marketing Institute, Ireland which covers topics and tools related to SEO, Social Media Marketing, and Online Advertising. 

The course is taught by industry and foreign faculties who have immense knowledge regarding the topics. Students will also gain practical knowledge through live projects, mentorship, and internships. The course consists of 6 semesters and the fee is INR 1,20,000 per semester.

Contact Details:

Phone No.- +91-1824-404404
Email Address–


9. Arihant Group of Institutes (AGI), Pune

BBA in Digital Marketing - Arihant Group

Founded in 2005, the Arihant Group of Institutions aims to provide quality education to society with a focus on the weaker sections. Education, according to them, is one of the most effective ways to help bring about change in society and also help an individual grow. 

AGI’s vision is to advance knowledge through excellent teaching, research, and providing high-quality, value-based education. They work towards the empowerment of students through knowledge and guidance and provide a nurturing and motivating environment for their students.

They provide graduate courses and certification courses on topics ranging from commerce to bakery. They also provide a BBA course that covers topics on finance, management, Digital marketing, and many others. 

This course will help you develop entrepreneurial skills and also give you a basic understanding of management education along with digital marketing skills. The fee for the courses is approx. INR 19,000.

Contact Details:

Phone No.- +91-020-67902400
Email Address–


10. Mitsom College, Pune

BBA in Digital Marketing - Mitsom

MIT Group of Institutions was established in 1993 with the purpose of meeting the long-felt need for a center of educational and scientific research that would help deal with the challenges of the present and the future. 

Since then, the MIT Group of Institutions has grown rapidly as a society and has made a significant impact in the field of education across the country. It has more than 10 campuses spread across Maharashtra that provide education in the fields of Pharmacy, Engineering, MBA, and Design.

At MITSOM College they guide their students in harnessing their knowledge and nurture global competence among them. In terms of statistics, the MIT Group is almost a university by itself with around 50000 students enrolled in 65 different institutes pursuing various courses. 

They provide courses on a number of subjects and their BBA program with a specialization in digital marketing will help students to get ready to face the world of marketing and gain relevant skills during the course. The fee for the course is approx. INR 67000.

Contact Details:

Phone No.- 08657311064
Email Address–


11. AIMS Institute, Bangalore

BBA in Digital Marketing - AIMS

An eminent group of educationists and philanthropists founded AIMS Institutes in 1994 to impart quality education and to broaden the horizons of teaching-learning realms, where students’ interpersonal and intrapersonal dispositions are nurtured. 

AIMS has come a long way from 2 UG programs to 10 UG, 6 PG, and 2 Ph.D. programs. Over the past decade, AIMS has consistently been ranked & rated as one of the country’s best private B-Schools by various rating agencies.

AIMS goal is to achieve academic excellence while providing an environment that encourages students to develop their skills and prepares them for life’s challenges. 

Among the various courses, they also provide BBA in digital marketing that provides practical and theoretical knowledge about the fundamentals of digital marketing. The fee for the course is INR 58,000.

Contact Details:

Phone No.- 815-000-1994
Email Address-

12. GIBS Business School, Bangalore

BBA in Digital Marketing - GIBS

Global Institute of Business Studies aims to turn its students into leaders who will guide people in the future by providing them with a global perspective through their innovative programs. 

Their programs provided by academic experts will help students learn leadership skills, personality development, and communication skills.

Their core values focus on discovery, holistic development, social responsibility, and professionalism.

GIBS offers a course in BBA in digital marketing that will help students get into the world of digital marketing and also give them knowledge about the various topics related to online marketing. The fee for the course is INR 83,333.

Contact Details:

Phone No.- +91 805 030 0060
Email Address-

13. Flame University, Pune

BBA in Digital Marketing - Flame University

FLAME University follows the value of Liberal Education. They encourage their students to approach pressing world challenges from multiple perspectives by interacting with different disciplines. Their multidisciplinary curriculum helps students grow into critical thinkers and lead their careers in their respective fields. 

Their 11:1 student to faculty ratio helps students get 1-on-1 mentorship through which they will through real-world experiences. With different-styled spaces in FLAME University, students and teachers can create learning environments on the go.

They provide courses in various fields along with BBA in digital marketing. The BBA course will provide students with knowledge related to online marketing, digitalization of business, etc. Their fee for the course is INR 5,13,000.

Contact Details:

Phone No.- +91 9172335812
Email Address-

14. Manav Rachna International Institute (MRI), Delhi

BBA in Digital Marketing - Manav Rachna

The Manav Rachna International Institute offers quality education in the fields of Management, Design, Economics, Liberal Arts, Architecture, Computer Applications, and many others. The university has been recognized as the “Most Innovative University in Research and Studies” by AICHLS. 

They aim to equip their students with the latest knowledge in their respective fields and prepare them to meet global challenges 

In partnership with Talent Edge, they offer a BBA in a digital marketing course. The course will be taught by Industry Experts through real-world projects and also placement assistance will be provided. This course will cover topics related to web design, PPC Advertising, Google Ads, Web Analytics, and many more. The fee for this 3-year course is INR 1,54,000.

Contact Details:

Phone: 011-44110500 (30 lines), 09910244484
Email Address–


15. Quantum University, Roorkee

BBA in Digital Marketing - Quantum University

Quantum University was established in 2008 by Shri Shyam Sundar Goyal. Quantum University not only focuses on higher studies but also helps its students discover their talents and realize their aspirations. It is ranked among one of the institutions in the nation due to its emphasis on multidisciplinary learning. 

Their learning spaces give students the freedom to think creatively and innovatively collaborate with each other.

The globally relevant curriculums and placement assistance provided by the institute make it easier for students from different diversities to learn new skills and knowledge.

Quantum University provides 30+ courses in various fields, one of them being BBA in digital marketing. This course offers a comprehensive knowledge of digital marketing and strategies to help students gain digital skills in the field of marketing. The fee for the courses is approximately INR 70,000.

Contact Details:


16. ICFAI Business School (IBS), Mumbai

BBA in Digital Marketing - IBS

Founded in 1995, ICFAI Business School is ranked in the list of top business schools in the nation. IBS offers courses that are globally accepted and also lead to the overall development of students in the fields of management and business. 

They believe in providing the right knowledge and skills in the right direction to their students so that they can make a successful management career. They help students gain an attitude of positive thinking, risk-taking, and right business attitudes so that they can become leaders of the future.

IBS provides case studies that are used and referred to by top universities all over the world.  They impart education through a practical approach where the students learn how to apply the strategies they have learned in theory lectures. 

Along with MBA and Ph.D. Programs, also provide BBA with specialization in Digital Marketing. This course will cover various aspects of business along with digital marketing. The fee for the course is INR 1,09,000.

Contact Details:

Phone: 022-40434343


17. SRM University, Chennai

BBA in Digital Marketing - SRM

SRM Institute of Science and Technology aims to create and impart education at a global level and provide students knowledge with unique learning methods in the fields of Medicine, Management Science & Technology. SRM’s mission is to build an environment that nurtures values of empowerment, freedom, and creativity. 

They are focused on moving up international alliances so that they can achieve global excellence while aiming to gain advanced knowledge and research.

SRM provides courses in a vast number of fields ranging from engineering to humanities. Their BBA in digital marketing course will give students an idea about digital marketing while covering topics related to SEO, Ecommerce marketing, and many other aspects of marketing. The fee for the courses is INR 86,667

Contact Details:

Phone No.- +91-44- 27417000
Email Address–

18. Galgotias University School of Business (GBS), Greater Noida

BBA in Digital Marketing - Galgotias University

Galgotias University started operating in the year 2011-12 with its first batch consisting of 1700 students. One of the reasons this university has consistently ranked in the top universities list is due to its ‘ student-first policy. 

Galgotias University provides in-depth knowledge to all graduated students so that they can excel in their respective careers in the future. They are currently aiming to be a global university that provides interdisciplinary and multidisciplinary education to its students.

They provide undergraduate, postgraduate, integrated, and diploma programs in various fields. The BBA in digital marketing course that the university provides gives students knowledge on different means of marketing and also helps them gain digital skills. The fee for the said course is INR 87,000.

Contact Details:

Phone No.- +91-9582847072
Email Address–

19. KIIT School of Management, Bhubaneswar

BBA in Digital Marketing - KIIT

Founded in 1993 KIIT School of Management was created as a center of education for young minds. They provide courses that are regularly updated, with hands-on experience and expert faculty members with academic and industrial knowledge to guide the students. Kalinga Institute of Industrial Technology has its courses provided on all its 11 campuses spread across a  large area. 

It aims to inculcate its students with a global perspective while nurturing their entrepreneurial skills and cultivating the habit of continuous learning. Courses in the field of science, management, and business are also provided by the university. 

With their BBA in digital marketing course, students will learn about Google Ads, Online marketing, relevant digital skills, and digital marketing strategies that can be used in their future careers. The fee for the said course is approximately INR 2,63,000.

Contact Details:

Phone No.- +91 76080 08740
Email Address–

Eligibility of BBA in Digital Marketing

The eligibility criteria are very basic and similar to other undergraduate programs. A 12th passing certificate is the most important thing. Next, it would depend on the cut-offs and factors like personal interviews, entrance exams, etc of the college you choose.

The fees for this course could be anywhere from INR 10,000 to INR 1,50,000 per semester. 


Syllabus of BBA in Digital Marketing

Some of the common subjects of BBA in Digital Marketing that you can expect in any college are:

Principles of Management Marketing Fundamentals
Google Ads Accounting
Organizational Behavior Search Engine Optimisation & Blogging
Website Planning & Development Entrepreneurial Management
Digital Advertising Social Media Management
Financial Accounting Influencer & Email Marketing
Creative Writing for Digital Media Content Marketing
Media Planning & Management Social Media Analytics & Reporting
Web Analytics & Data Studio Design Thinking (UX & UI)
Integrated Marketing Strategies Business Law
Performance Marketing Business Economics
Corporate Communication & Etiquette Agency Management Skills


Jobs & Salary after BBA in Digital Marketing in 2024

BBA in Digital Marketing graduates can expect a job in any of the following roles depending on their expertise, interest, and skill: SEO Executives, Paid Media Experts, Content Marketers, ORM Specialists, Social media managers, digital marketing managers, web creation and development, marketing automation and more. 

The basic starting salary would typically range from 2LPA to 5LPA. The common factors that decide one’s salary include skill, expertise, experience via internships, etc.  For example, here’s the average base salary of a digital marketing manager in 2023 – 

Digital Marketing Manager Salary (Ambition Box)

(Source: Ambition Box)

To know more and break down salaries for different roles, read our article on digital marketing salaries in India.

Digital Marketing Courses in Delhi - masterclass


In conclusion, we trust that this article has provided you with comprehensive insights into the world of BBA in Digital Marketing. Whether you’re a student exploring your options or a professional looking to enhance your skill set, understanding the nuances of this degree is essential for navigating the dynamic landscape of digital marketing. For those eager to accelerate their careers in digital marketing, IIDE offers an innovative online digital marketing course tailored to meet the demands of the industry. Led by industry experts, the curriculum is meticulously designed to deliver practical knowledge and real-world experience, ensuring students are well-equipped for success in the digital realm.

Before making a commitment, we encourage you to participate in a free digital marketing masterclass led by Karan Shah, the Founder, and CEO of IIDE. This will provide you with a firsthand experience of the learning methodology at IIDE and help you make an informed decision.

For further inquiries or assistance, feel free to reach out to our counselors at or call us at +91 9619958615. Your journey towards mastering digital marketing starts here!


Q. What is BBA in digital marketing?

BBA in Digital marketing is an undergraduate program of 3 years, which involves an in-depth study of the various techniques of digital marketing and also helps you get practical training in various digital marketing tools.

Q. Is BBA in Digital Marketing hard?

It depends on students’ learning ability. Digital marketing requires both a core set of technical skills (which can be learned relatively quickly) and a longer list of professional attributes that can take years to master. If you are a quick learner, then this course will be a piece of cake for you.

Q. Which is better BBA in digital marketing or BBA in marketing?

BBA in digital marketing is a better option than a BBA in marketing because it offers versatile career options, focuses on technology and data analysis, and has a growing demand due to the increasing importance of online presence. It also emphasizes creativity and can prepare you for entrepreneurship.

Q. Is Digital Marketing a good career in 2024?

The scope of digital marketing is rising rapidly. All businesses and companies today make use of digital marketing and hence, are in need of skilled digital marketers. Thus, digital marketing makes for a very good career in today’s time. 

Q. Can I get a job after BBA and Digital Marketing?

Yes, of course! BBA and Digital Marketing are both quite lucrative fields. After completing your BBA in Digital Marketing degree, you will be able to get a number of job opportunities in various fields such as SEO, SEM, Content Marketing, Paid Media, and many more.

Q. Can a BBA student do digital marketing?

Yes, a BBA student can do digital marketing. It doesn’t matter what education stream you belong to, anyone with a keen interest in digital marketing can take up the Digital Marketing course.

Q. Can only Commerce stream students apply for BBA in Digital Marketing?

No, students of all streams can apply for BBA in Digital Marketing as long as they have completed their 10+2 studies with a minimum of 50% aggregate. 

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Kartik Mittal

SEO Manager & Corporate Trainer

Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development. [Read more]


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