IIDE Super Session Topic
Sonic Branding – The new frontier of branding!
- Creative Thinking Super-session by Mr. Ahmed Aftab Naqvi (Co-founder & CEO, Gozoop Online Pvt. Ltd.) was all about how can one make their campaigns quirky and can leave a mark in every consumer’s mind. Speaking about campaign ideas, he made the students understand how it should also be relatable and executional
- He gave our students an idea about how to design campaigns when they start working for a brand using ‘Cooking a dish’ concept where he explained how each ingredient plays a vital role for a delicious dish
- Agency Insights by Ahmed Aftab Naqvi, CEO, Co-Founder, Gozoop
- Ahmed started by talking about the different kind of agencies that exist today and how each type of agency caters to various clients from all industries and provide a holistic 360° digital solution. For eg. ORM agencies specialise in handling crisis situations
- He gave a detailed explanation to the students that each agency has departments like client interfacing, business development, media planning and media buying among others, and how each team has a specific duty and responsibility
- He also shared some tips on what factors should one consider before joining an agency. He emphasized that thinking long term and having a growth mindset are the key must haves in every candidate while joining any agency
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Other SuperSession Speakers
Every Saturday IIDE hosts live super sessions with CMO’s of top companies and heavyweights of the advertising industry.