Achint Aurora
Digital & Media Lead at Microsoft
18 years of work experience.
Worked for:
Worked for:
IIDE Super Session Topic
Accelerating B2B Journey in ‘Digital Age’!
- Super-Session with Achint Aurora, Digital & Media Lead, Microsoft India on the Acceleration of B2B Journey in the Digital Age
- “Keep yourself relevant” is the mantra that Achint has lived her life by to stay on top of the game. In the ever changing digital world, it is essential to never stop learning and keeping yourself updated
- He added that it is a must for brands to build a Digital Experience for the users to connect as in return it helps in word of mouth. Furthermore, he spoke about Leveraging content cascaded from Global and localized engaging content to build excitement amongst customers.
- The B2B market practices have changed in every sense starting from buyer research and buying process to the various methods of selling and the factor of trustworthiness
- 2 out of 3 B2B firms are using more than one marketing automation platforms for a better UX. The integration of data, processes and people is the key to modern marketing. The focus is always on customer
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