Super Session With Achint Aurora

Digital & Media Lead at Microsoft

Accelerating B2B Journey in ‘Digital Age’.

  • Super-Session with Achint Aurora, Digital & Media Lead, Microsoft India on the Acceleration of B2B Journey in the Digital Age
  • “Keep yourself relevant” is the mantra that Achint has lived her life by to stay on top of the game. In the ever changing digital world, it is essential to never stop learning and keeping yourself updated
  • The B2B market practices have changed in every sense starting from buyer research and buying process to the various methods of selling and the factor of trustworthiness
  • 2 out of 3 B2B firms are using more than one marketing automation platforms for a better UX. The integration of data, processes and people is the key to modern marketing. The focus is always on customer
Super-Session-With-Avijit Arya