You can buy and sell almost everything at your doorstep with the magic of e-commerce in this 21st century which will be known for information revolution.has changed your lifestyles entirely because you don’t have to spend time and money in travelling to the market.
Here are 5 tips to help you get the best from your e-commerce marketing strategy:
UTILISE YOUR SEO
Optimising your SEO can improve your ranking in organic search engine listings, yielding increased website traffic, which can then be converted into potential sales. Generating engaging content which has been optimised with long-tail keywords, alt tags, title tags & meta descriptions to generate backlinks and drive organic visits will facilitate this.
- GO PAY PER CLICK
Pay Per Click (PPC) refers to paid advertising campaigns.
It is based on keyword optimisation, but PPC does not work organically. Instead businesses pay for advertising space in Google search results.
The process involves using paid keywords relevant to the campaign. Businesses pay a fixed cost each time the advertisement is clicked. Ideally, PPC and SEO should be used together as this combination of paid and organic traffic can yield dividends for businesses. However, it’s inadvisable to set costs too high. Identification of apt keywords will generate site traffic.
- USE DISPLAY ADVERTISING
Display Advertising in the form of buying sidebars, small banner ads on related blogs, message boards and other websites, gains businesses exposure to an audience that would otherwise remain untapped. Display ads are facilitated by ad networks such as Google Display Network. Although display advertising can be viewed as a costly medium, when used strategically it can exert a markedly positive effect on site traffic.
- INTEGRATE SOCIAL MEDIA
Social Media Platforms are essential to e-commerce websites as they enable businesses to engage with a potentially global audience. Through Social Media, content can be spread widely and analytical tools can be used to comprehend which work best and why. A multichannel approach to social media gives customers more ways to interact with your company. Place call to action (CTAs) buttons on each social platform which link to high quality landing pages on your website where visitors can find out more details about your business.
- EMAIL MARKETING
EMAIL is a vital component of e-commerce marketing which facilitates direct engagement with an audience at a relatively low cost. Scheduled newsletters and event notifications constitute an opportunity to inform subscribers of upcoming sales or special offers, thereby enticing them to visit your site. It’s possible to track who opens and engages with distributed emails, thus delivering a smarter marketing spend. Emails can be custom-designed so they are on-brand with the rest of the digital marketing campaign. Newsletters, abandoned cart notifications and remarketing all utilise email to target past and potential customers.
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